Retailers in Bristol Shopping Quarter rewarded for excellent customer service

The highest performers in a mystery shopping exercise have been acknowledged at the Broadmead BID Retailer Awards

In March 2017 the Broadmead BID organised and funded a mystery shopping exercise, designed to recognise excellent customer service. It was carried out by an independent company, Storecheckers, and over 100 retailers took part.

On Tuesday 25th April the Broadmead BID team were joined at Brasserie Blanc in Quakers Friars by the Lord Mayor of Bristol, Cllr Jeff Lovell, to congratulate the highest performers and runners up at the second annual Broadmead BID Retailer Awards.

Nine of the winners achieved perfect scores and we are particularly proud of our independent retailers who took home six of the 13 trophies.

Speaking at the event, Jeff Caplan, managing directore of Storecheckers, said there had been a 1% increase in the overall scores, 80% v 79%, and that Broadmead is in the top 10 of the Storecheckers charts, alongside cities such as Cambridge, Liverpool and Manchester. Nine businesses achieved 100% scores this year, compared with five in 2016 and almost 30% of businesses scored over 90%. He praised participants for their improved local knowledge and mentioned that their passion and commitment to Broadmead, for which the average score was 64% last year, has increased to 80%. The average score for the food and dining businesses rose by 21% to 88% with “brilliant improvements” in service, parting gestures, and satisfaction.

For further information including a full list of the winners and runners up, visit