For seven weeks from 6 November 2019, Broadmead BID is sponsoring the weather bulletins on Heart FM’s breakfast show. Our message, which includes the Bristol Shopping Quarter website address and an encouragement to ‘go to town’ over the festive season, will be played four times each weekday morning, reaching 206,000 people. Sponsorship allows us to repeat the Bristol Shopping Quarter name over and over, day after day, throughout the seven week campaign. Familiarity drives preference. Sponsorship gets our brand into their listener’s minds.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics