Our Halloween competition ran from 1 to 11 October, promoted in our eNewsletter and across the @bristolshopping social media channels with paid-for posts on both Facebook and Instagram. We received a record number of visitors to the Bristol Shopping Quarter website on launch day and a total of 1,093 entries. The winner, Julie Parker, received a prize package including a balloon and party kit from Fun Warehouse, a gift set from Lush, a ticket to the Halloween party at Jungle Mania, and a gel nail application from Superdrug. The objective was to promote the levy-paying businesses that donated prizes, drive traffic to our website, and increase our eNewsletter subscription list.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics