We teamed up with the Bristol Hippodrome and Bristol Harbour Hotel & Spa for a competition offering a pair of tickets to see Calendar Girls – The Musical at The Bristol Hippodrome on Tuesday 9 July plus an overnight stay at the hotel for the first prize winner. We also offered one lucky runner-up two 30-minute spa treatments at the hotel. The competition ran on our website’s dedicated competition page and was promoted via our newsletter and social media – the main Facebook post reached 42,332 people (28,397 via paid for ‘boosting’ and 13,935 organically). The newsletter was sent to 8,345 subscribers with a 27% open rate. The competition attracted 1,979 entries. The winner was Louise Farmer and the runner-up was Laura Douglass. The aim of the competition was to raise the profile of Bristol Shopping Quarter, particularly to people living outside Bristol who may consider visiting the city for a culture and shopping break, and to attract subscribers to our monthly newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics