BID 4 Marketing Projects

Please see below for details of the projects delivered by the Broadmead BID team between 1 November 2018 and 31 October 2023.

Heart FM weather sponsorship - November 2019

For seven weeks from 6 November 2019, Broadmead BID is sponsoring the weather bulletins on Heart FM's breakfast show. Our message, which includes the Bristol Shopping Quarter website address and an encouragement to 'go to town' over the festive season, will be played four times each weekday morning, reaching 206,000 people. Sponsorship allows us to repeat the Bristol Shopping Quarter name over and over, day after day, throughout the seven week campaign. Familiarity drives preference. Sponsorship gets our brand into their listener’s minds.

Halloween competition - October 2019

Our Halloween competition ran from 1 to 11 October, promoted in our eNewsletter and across the @bristolshopping social media channels with paid-for posts on both Facebook and Instagram. We received a record number of visitors to the Bristol Shopping Quarter website on launch day and a total of 1,093 entries. The winner, Julie Parker, received a prize package including a balloon and party kit from Fun Warehouse, a gift set from Lush, a ticket to the Halloween party at Jungle Mania, and a gel nail application from Superdrug. The objective was to promote the levy-paying businesses that donated prizes, drive traffic to our website, and increase our eNewsletter subscription list.

Bears Go To Town competition - July 2019

This competition, launched in a special newsletter on Friday 19 July, had the primary objective of drawing attention to our Bears Go To Town trail, a co-production with Wild Place Project, that began the following Monday; the secondary objective was to attract new subscribers to our monthly eNewsletter. Prizes were provided by several of the retailers acting as hosts for the 24 2D bears making up the trail - Antics Models, the New Room, EK Hair, Firewood Grill & Gelato, Jungle Mania, Pizza Express Cabot Circus, Skechers, and Specsavers - plus a family ticket to Wild Place Project and a goodie bag. It was boosted by paid promotions on Facebook and Instagram as well as numerous posts on Twitter. An additional competition, run in conjunction with Bristol Old Vic, helped draw attention to both the trail and the production of We're Going on a Bear Hunt running at the theatre. Trail maps were given out to audiences at the show.

Bears Go To Town trail - July/August 2019

The Broadmead BID team joined forces with the marketing department at Wild Place Project to co-produce a free summer trail around Bristol Shopping Quarter, with 24 metre-high bears hosted by shops and attractions across Broadmead, The Galleries, The Arcade, and Cabot Circus from 22 July until 31 August. The objective was to encourage families to visit Bristol Shopping Quarter during the summer school holidays while also raising awareness of the new Bear Wood exhibit at Wild Place Project.

10,000 maps were printed, available for participants to collect from each venue and also distributed to local hotels, Bristol Old Vic theatre (during performances of We're Going on a Bear Hunt) and via the Tourist Information Centre. The maps were also available to download from the Bristol Shopping Quarter website. Participants completing the trail were able to enter a competition to win tickets to Wild Place Project.

The trail was promoted with an eight week campaign on The Breeze as well as digital campaigns with Visit Bristol and Bristol Live. It was also featured on our own social media channels and participants were encouraged to use the hashtag #BearsGoToTown. We were pleased to see the trail picked up by several local websites and blogs and recommended as something good to do over the holiday period. Competitions linked to the trail delivered almost 1,500 new subscribers for our regular consumer newsletter.

Coverage:

365 Bristol
https://365bristol.com/story/2019/07/22/we%E2%80%99re-going-on-a-bear-hunt-new-trail-launches-in-central-bristol/9576/

Visit Bristol
https://visitbristol.co.uk/whats-on/bears-go-to-town-at-bristol-shopping-quarter-p2739043

https://visitbristol.co.uk/blog/read/2019/07/whats-on-in-bristol-shopping-quarter-this-summer-b1089

https://visitbristol.co.uk/blog/read/2019/07/things-to-do-in-bristol-in-july-2019-b1078

Broke in Bristol
https://www.brokeinbristol.co.uk/single-post/2019/07/22/50-free-cheap-things-to-do-in-Bristol-with-the-kids-this-summer

This Bristol Brood
https://thisbristolbrood.com/summer-activities-for-kids-in-bristol-and-nearby-2019/

Cabot Circus
https://www.cabotcircus.com/events/bears-go-to-town

Bristol Business Post
https://www.bbpmedia.co.uk/news/hospitality/bears-go-to-town-in-bristol-shopping-quarter.html

https://www.facebook.com/bbpbristol/photos/a.417882188712406/672785649888724/?type=3&theater

https://twitter.com/BBP_Bristol/status/1154349365751943171

School Circle UK
https://twitter.com/schoolcircleuk/status/1154757393894576128

Bristol Credit Union
https://www.bristolcreditunion.org/free-family-summer-holidays

Staytripper
https://www.staytripper.co.uk/whats-on/bears-go-to-town-at-bristol-shopping-quarter-p3102711

St Paul’s Carnival
https://www.stpaulscarnival.net/news-1/2019/7/1/event-carnival-event-guide

HardDaysOut.com
https://webcache.googleusercontent.com/search?q=cache:LyBDtuJyGNUJ:https://harddaysout.com/+&cd=21&hl=en&ct=clnk&gl=uk

Bristol Rocks
https://bristol.rocks/listings/bears-go-to-town/

 

Great British Summer competition - July 2019

Our Great British Summer competition ran in early July, the prize package including a sun lounger from Wilko, a hat from Beyond Retro, sunglasses (and an eye test) from Specsavers, cocktails at the Mojito Beach Bar, and, because you never know what weather you'll get during a British summer, an umbrella from Marks & Spencer. The competition was promoted via our newsletter and via Facebook, Instagram and Twitter (helping us achieve our highest ever weekly number of impressions on Instagram). We received 2828 entries and used an automated number generator to select winner Victoria Jones. As with all our competitions, the objective was to promote the levy-paying businesses that donated prizes, drive traffic to our website, and increase our eNewsletter subscription list.

Hot air balloon flight competition - June 2019

Our competition to win a hot air balloon flight for four began on 4 June and closed at midday on 14 June. It was promoted via our eNewsletter, social media (with boosted posts on both Facebook and Instagram), and in the Bristol 24/7 newsletter. We received 2,084 entries, an increase of 61% compared to a similar competition at the same time in 2018. As always, the aim of the competition was to drive traffic to our website (where most visitors view more than one page) and to increase the number of subscribers to our eNewsletter, which now goes out to almost 9,000 people each month and is a great way for us to share information about what's going on in Bristol Shopping Quarter as well as news/offers from individual retailers.

Photo: Ballooning Pictures UK

Bright ads to highlight the BID's digital reach - July 2019

New vinyls,  promoting the success of the BID's digital reach, which has grown by 22% since the start of BID 4 on 1 November 2018, and encouraging more people to join our social media channels, have been installed on the five electricity boxes located on Broadmead and Merchant Street. The aim of the adverts is not only to increase awareness of the Bristol Shopping Quarter website and @bristolshopping social media channels but also to highlight our success to the BID businesses.

 

Calendar Girls/Bristol Harbour Hotel competition - May 2019

We teamed up with the Bristol Hippodrome and Bristol Harbour Hotel & Spa for a competition offering a pair of tickets to see Calendar Girls - The Musical at The Bristol Hippodrome on Tuesday 9 July plus an overnight stay at the hotel for the first prize winner. We also offered one lucky runner-up two 30-minute spa treatments at the hotel. The competition ran on our website's dedicated competition page and was promoted via our newsletter and social media - the main Facebook post reached 42,332 people (28,397 via paid for 'boosting' and 13,935 organically). The newsletter was sent to 8,345 subscribers with a 27% open rate. The competition attracted 1,979 entries. The winner was Louise Farmer and the runner-up was Laura Douglass. The aim of the competition was to raise the profile of Bristol Shopping Quarter, particularly to people living outside Bristol who may consider visiting the city for a culture and shopping break, and to attract subscribers to our monthly newsletter.

Colin Moody photo - Cafe Casa'BSQ - every kind of people' - May 2019

What makes Bristol Shopping Quarter such a vibrant place? We think it’s you - the people who shop, work and socialise here. To promote the human side of Bristol Shopping Quarter, the BID asked local photographer Colin Moody to capture some of the retailers' stories, which were shared on instagram.com/bristolshopping - Cafe Casa, PureGym, London Camera Exchange, Mabz, Barber Brown, Everything Hair, Wed2B, Fun Warehouse, the Post Office, Collection & Co, Slaters Menswear, Cafe Amore were all featured. The photos were also put together in a blog on the Bristol Shopping Quarter website and it was promoted on the B24/7 e-newsletter.

Easter competition - April 2019

Thanks to the generosity of Fun Warehouse, HMV, Joy, Lush, Sobey's Vintage Clothing, Specsavers, Tesco Metro, TK Maxx and Whittard of Chelsea we were able to put together a fantastic package of gifts and treats worth over £200 for the winner of our Easter competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 1939 entries and traffic to that page was up 4% compared to the last competition. The aim was to attract new subscribers for our monthly e-newsletter, demonstrate the broad range of shops found in Bristol Shopping Quarter, and highlight the individual retailers who donated prizes. The competition was won by Sue Watts and there were also three runners-up, who each received a Llama of Love gift set from Lush.

Calmer Llama Easter Trail

Calmer Llama Easter Trail - April 2019

The trail was promoted via an advertorial on the Bristol 24/7 website and through their newsletter and Twitter account. We also teamed up with the New Room / John Wesley's Chapel to advertise in Primary Times, supplying the advert. Social media coverage was comprehensive (see the links below) and included a competition, aimed at raising awareness of the trail and other Easter activities in Bristol Shopping Quarter, and increasing our Bristol Shopping Quarter e-Newsletter subscription list.

www.primarytimes.co.uk/wiltshire/listings/calmer-llamas-188622
www.culturecalling.com/uk/features/how-to-spend-easter-in-bristol
www.cliftonhotels.com/blog/hunting-for-fun-this-easter
www.thisbristolbrood.com/35-egg-cellent-easter-activities-for-kids-in-bristol
www.whatsonbristol.co.uk
www.citybaseapartments.com/blog/easter-weekend
www.brokeinbristol.co.uk/single-post/2019/04/05/25-free-cheap-things-to-do-with-the-kids?fbclid=IwAR25ef2vLo1t395BR4NBIql2M501VMWo6E_TqclAWfpzRn1mbdl9AqLV87o
www.365bristol.com/story/2019/03/29/the-calmer-llama-easter-trail-at-the-bristol-shopping-quarter-6-april-22-april/9068/
www.bristol247.com/lifestyle/family/find-the-calmer-llamas-in-bristol-shopping-quarter-this-easter/
www.visitbristol.co.uk/blog/read/2019/03/cracking-things-to-do-in-bristol-during-easter-2019-b1018
www.linkedin.com/feed/update/urn:li:activity:6519189613288964096
www.bristolcreditunion.org/easter_holidays_under_5pounds
www.bbpmedia.co.uk/news/hospitality/easter-fun-in-bristol.html
www.magazines.raring2go.co.uk/bristol/spring//files/assets/common/downloads/publication.pdf?uni=862e8cda49f967b70766c3b390792fc9
www.cabotcircus.com/events/calmer-llama-trail
www.lockleazehub.org.uk/blog/2019/3/14/calmer-llama
www.bristolnetworks.org.uk/Articles/545511/Home/Home_Articles/Current_Events/Sat_6_Mon.aspx
www.hannahmore.org.uk/images/5th_April_2019.pdf
www.abhps.com/wp-content/uploads/2019/04/Newsletter-26-2018-2019.pdf
www.bristolshoppingquarter.co.uk/calmer-llama-easter-trail
www.bristolshoppingquarter.co.uk/plan-your-visit/easter/

Spring Style competition - March 2019

We teamed up with The Image Consulting Co. for our Spring Style competition, which offered the winner a £500 shopping spree with one of their expert personal stylists. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website - the first day saw a record-breaking number of visitors and traffic remained high throughout, the majority visiting additional pages. In total there were 2085 entries - the third highest for any of our competitions (the 2018 12 Days of Christmas competition, which had a prize package worth over £1200, retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter and raise awareness of Bristol Shopping Quarter as a good place to come shopping, particularly in this instance for fashion clothing. The competition was won by Ruth Thomas.

 

Valentine's Day competition - February 2019

Thanks to the generosity of Cafe Amore, Consol, Dr. Martens, Fun Warehouse, Judas Sinned Represents, Marks & Spencer, No.1 Currency, Rush Hair, Skechers, Specsavers, Slater Menswear, and Tesco Metro we were able to put together a fantastic package of gifts and treats worth over £500 for the winner of our Valentine's Day competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 2620 entries - the second highest for any of our competitions (our recent 12 Days of Christmas competition just retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come shopping, and highlight the individual retailers who donated prizes. The competition was won by Louise Trappe.

BSQ mapBristol Shopping Quarter maps - February 2019

In order to help customers to find their favourite stores, we have recently updated the Bristol Shopping Quarter map. It can be downloaded from the Bristol Shopping Quarter website HERE.

12 Days of Christmas competition - December 2018

Thanks to the generosity of Lush, M&S, London Camera Exchange, Ultrasound Babyface, Whittard of Chelsea, Cotswold Outdoor, Cafe Amore, Specsavers, The Bristol Kitchen, Mabz, Ann Summers, Wilko, The New Room, Parsons, Sainsbury's, PureGym, Rush Hair, Card Shack, Post Office, Skechers, Firewood Grill & Gelato, Bakers Dolphin, Cococheno, NSC Clinic, Greggs, and Slater Menswear we were able to put together a fantastic package of gifts and treats worth over £1200 for the winner of this festive competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media, and attracted a record number of entries - 2968. The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come Christmas shopping, and highlight the individual retailers who donated prizes. The competition was won by Niamh Phillips.

Pantomime/Avon Gorge by Hotel du Vin competition

We teamed up with the Bristol Hippodrome and the Avon Gorge by Hotel du Vin for a competition offering two family tickets to see Cinderella at The Bristol Hippodrome on Thursday 3 January plus an overnight stay at the hotel for the first prize winner. The competition ran on our website's dedicated competition page and was promoted via social media - the main Facebook post reached 32,380 people (13% engagement) with a second (unboosted) post reaching a further 2,601. There were 20 tweets in total, achieving 52,106 impressions. The newsletter was sent to 3,772 subscribers with a 34% open rate. Our promotion for this competition also included an interview with Gok Wan, which was posted on the Bristol Shopping Quarter website. It was our most popular competition to date, with 2,797 entries (our previous record being 1467). The winner was Elaine Jewell-Moore and the runner-up was Natasha Davies, they are from Taunton and Burnham-on-Sea respectively. The aim of the competition was to raise the profile of Bristol Shopping Quarter during the festive shopping period, particularly to people living outside Bristol, and to attract subscribers to our monthly newsletter.

Bristol Post Christmas competitions - December 2018

During December 2018 we ran two competitions via the Bristol Post's social media accounts, the winner of each receiving £500 vouchers (£125 each for M&S, TK Maxx, Debenhams, and Boots). The aim of the competitions was to raise the profile of Bristol Shopping Quarter during the festive shopping period and to attract subscribers to our consumer newsletter.

Christmas marketingChristmas advertising campaign - November/December 2018

In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio advertising with Heart FM, we sponsored the Breakfast and Weekend shows from 6 November until 9 December, and Ujima, a competition running in the week before Christmas. We have placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath's Weekend magazine. We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts. We have four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live.  We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol's popular Christmas leaflet, detailing all of Bristol's major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.