Please see below for details of the marketing projects delivered between 1 November 2018 and 31 October 2019.
In order to help customers to find their favourite stores, we have recently updated the Bristol Shopping Quarter map. It can be downloaded from the Bristol Shopping Quarter website HERE.
Thanks to the generosity of Lush, M&S, London Camera Exchange, Ultrasound Babyface, Whittard of Chelsea, Cotswold Outdoor, Cafe Amore, Specsavers, The Bristol Kitchen, Mabz, Ann Summers, Wilko, The New Room, Parsons, Sainsbury's, PureGym, Rush Hair, Card Shack, Post Office, Skechers, Firewood Grill & Gelato, Bakers Dolphin, Cococheno, NSC Clinic, Greggs, and Slater Menswear we were able to put together a fantastic package of gifts and treats worth over £1200 for the winner of this festive competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media, and attracted a record number of entries - 2968. The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come Christmas shopping, and highlight the individual retailers who donated prizes. The competition was won by Niamh Phillips.
We teamed up with the Bristol Hippodrome and the Avon Gorge by Hotel du Vin for a competition offering two family tickets to see Cinderella at The Bristol Hippodrome on Thursday 3 January plus an overnight stay at the hotel for the first prize winner. The competition ran on our website's dedicated competition page and was promoted via social media - the main Facebook post reached 32,380 people (13% engagement) with a second (unboosted) post reaching a further 2,601. There were 20 tweets in total, achieving 52,106 impressions. The newsletter was sent to 3,772 subscribers with a 34% open rate. Our promotion for this competition also included an interview with Gok Wan, which was posted on the Bristol Shopping Quarter website. It was our most popular competition to date, with 2,797 entries (our previous record being 1467). The winner was Elaine Jewell-Moore and the runner-up was Natasha Davies, they are from Taunton and Burnham-on-Sea respectively. The aim of the competition was to raise the profile of Bristol Shopping Quarter during the festive shopping period, particularly to people living outside Bristol, and to attract subscribers to our monthly newsletter.
During December 2018 we ran two competitions via the Bristol Post's social media accounts, the winner of each receiving £500 vouchers (£125 each for M&S, TK Maxx, Debenhams, and Boots). The aim of the competitions was to raise the profile of Bristol Shopping Quarter during the festive shopping period and to attract subscribers to our consumer newsletter.
In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio advertising with Heart FM, we sponsored the Breakfast and Weekend shows from 6 November until 9 December, and Ujima, a competition running in the week before Christmas. We have placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath's Weekend magazine. We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts. We have four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live. We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol's popular Christmas leaflet, detailing all of Bristol's major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.