Please see below for details of the marketing projects delivered between 1 November 2018 and 31 October 2019.
The concrete balls located outside Marks & Spencer are painted annually. The previously blue balls have been repainted with a rainbow theme this year, with a subtle message that Bristol Shopping Quarter is inclusive as well as vibrant. Photos of the balls were shared on Instagram and created a positive conversation on the Bristol Shopping Quarter social media channels.
What makes Bristol Shopping Quarter such a vibrant place? We think it’s you - the people who shop, work and socialise here. To promote the human side of Bristol Shopping Quarter, the BID asked local photographer Colin Moody to capture some of the retailers' stories, which were shared on instagram.com/bristolshopping - Cafe Casa, PureGym, London Camera Exchange, Mabz, Barber Brown, Everything Hair, Wed2B, Fun Warehouse, the Post Office, Collection & Co, Slaters Menswear, Cafe Amore were all featured. The photos were also put together in a blog on the Bristol Shopping Quarter website and it was promoted on the B24/7 e-newsletter.
Thanks to the generosity of Fun Warehouse, HMV, Joy, Lush, Sobey's Vintage Clothing, Specsavers, Tesco Metro, TK Maxx and Whittard of Chelsea we were able to put together a fantastic package of gifts and treats worth over £200 for the winner of our Easter competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 1939 entries and traffic to that page was up 4% compared to the last competition. The aim was to attract new subscribers for our monthly e-newsletter, demonstrate the broad range of shops found in Bristol Shopping Quarter, and highlight the individual retailers who donated prizes. The competition was won by Sue Watts and there were also three runners-up, who each received a Llama of Love gift set from Lush.
The trail was promoted via an advertorial on the Bristol 24/7 website and through their newsletter and Twitter account. We also teamed up with the New Room / John Wesley's Chapel to advertise in Primary Times, supplying the advert. Social media coverage was comprehensive (see the links below) and included a competition, aimed at raising awareness of the trail and other Easter activities in Bristol Shopping Quarter, and increasing our Bristol Shopping Quarter e-Newsletter subscription list.
The Broadmead BID has organised for STP, a local specialist cleaning company, to give the Gateway Feature located next to Primark a thorough clean. This is part of the BID team's work to deliver an enhanced level of cleansing and maintenance.
We teamed up with The Image Consulting Co. for our Spring Style competition, which offered the winner a £500 shopping spree with one of their expert personal stylists. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website - the first day saw a record-breaking number of visitors and traffic remained high throughout, the majority visiting additional pages. In total there were 2085 entries - the third highest for any of our competitions (the 2018 12 Days of Christmas competition, which had a prize package worth over £1200, retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter and raise awareness of Bristol Shopping Quarter as a good place to come shopping, particularly in this instance for fashion clothing. The competition was won by Ruth Thomas.
The BID organised a one-hour workshop with the Caring in Bristol charity and the Bristol City Council streetwise team regarding homelessness. The workshop took place in Metro Bank and attendees learnt about the relationship between rough sleeping, begging and substance use, how to respond to the rise in rough sleeping as well as find the balance between compassion and pragmatism.
Drawing on the charity's thirty years of working with people sleeping rough in the city and a wealth of evidence from across the country, Caring in Bristol delivered practical advice on how businesses in Broadmead could best manage effective interventions in street-based activity.
Click HERE for the presentation
Thanks to the generosity of Cafe Amore, Consol, Dr. Martens, Fun Warehouse, Judas Sinned Represents, Marks & Spencer, No.1 Currency, Rush Hair, Skechers, Specsavers, Slater Menswear, and Tesco Metro we were able to put together a fantastic package of gifts and treats worth over £500 for the winner of our Valentine's Day competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 2620 entries - the second highest for any of our competitions (our recent 12 Days of Christmas competition just retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come shopping, and highlight the individual retailers who donated prizes. The competition was won by Louise Trappe.
In order to help customers to find their favourite stores, we have recently updated the Bristol Shopping Quarter map. It can be downloaded from the Bristol Shopping Quarter website HERE.
Thanks to the generosity of Lush, M&S, London Camera Exchange, Ultrasound Babyface, Whittard of Chelsea, Cotswold Outdoor, Cafe Amore, Specsavers, The Bristol Kitchen, Mabz, Ann Summers, Wilko, The New Room, Parsons, Sainsbury's, PureGym, Rush Hair, Card Shack, Post Office, Skechers, Firewood Grill & Gelato, Bakers Dolphin, Cococheno, NSC Clinic, Greggs, and Slater Menswear we were able to put together a fantastic package of gifts and treats worth over £1200 for the winner of this festive competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media, and attracted a record number of entries - 2968. The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come Christmas shopping, and highlight the individual retailers who donated prizes. The competition was won by Niamh Phillips.
We teamed up with the Bristol Hippodrome and the Avon Gorge by Hotel du Vin for a competition offering two family tickets to see Cinderella at The Bristol Hippodrome on Thursday 3 January plus an overnight stay at the hotel for the first prize winner. The competition ran on our website's dedicated competition page and was promoted via social media - the main Facebook post reached 32,380 people (13% engagement) with a second (unboosted) post reaching a further 2,601. There were 20 tweets in total, achieving 52,106 impressions. The newsletter was sent to 3,772 subscribers with a 34% open rate. Our promotion for this competition also included an interview with Gok Wan, which was posted on the Bristol Shopping Quarter website. It was our most popular competition to date, with 2,797 entries (our previous record being 1467). The winner was Elaine Jewell-Moore and the runner-up was Natasha Davies, they are from Taunton and Burnham-on-Sea respectively. The aim of the competition was to raise the profile of Bristol Shopping Quarter during the festive shopping period, particularly to people living outside Bristol, and to attract subscribers to our monthly newsletter.
During December 2018 we ran two competitions via the Bristol Post's social media accounts, the winner of each receiving £500 vouchers (£125 each for M&S, TK Maxx, Debenhams, and Boots). The aim of the competitions was to raise the profile of Bristol Shopping Quarter during the festive shopping period and to attract subscribers to our consumer newsletter.
In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio advertising with Heart FM, we sponsored the Breakfast and Weekend shows from 6 November until 9 December, and Ujima, a competition running in the week before Christmas. We have placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath's Weekend magazine. We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts. We have four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live. We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol's popular Christmas leaflet, detailing all of Bristol's major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.