We teamed up with Bristol Hippodrome and Bristol Marriott City Centre Hotel for a Facebook competition offering two family tickets to see Aladdin at The Bristol Hippodrome on Tuesday 2 January plus an overnight stay at the hotel for the first prize winner. It reached 52,395 people and achieved more than 13% engagement. 73% of that reach was organic (compared to 37% for a similar competition last year and 7% in 2015). The winner was Sarah Lane Jacobs and the runner up Joanne Phillips. From the start to the end of the competition our Facebook likes increased by 5.5% to 8278 and our newsletter subscriptions by 4.6% to 5839. Our promotion for this competition included an interview with Marti Pellow, which was posted on the Bristol Shopping Quarter website.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics