Coinciding with Father’s Day, our competition to win a hot air balloon flight for two began on 12th June and closed at midday on 19th June. Promoted via our newsletter and social media, it was the first competition using a new page developed for our website, allowing us to gather data for our mailing list in a GDPR compliant manner. There were 1066 entries, of which 544 people gave us permission to save their data and to send them our regular newsletters. 132 of those people were already subscribed but the remaining 412 are new subscribers, increasing our mailing list by 13%. Over the duration of the competition, traffic to our website was 25% higher than the same period in the previous year. The winner, selected by automated number generator (no. 544 of 1066 entries) was Alison Critchley.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics