For the seventh year running young visitors to Broadmead were invited to take part in a trail over Easter. The theme for this year’s trail was ‘Love and Tolerance’. 52 flamingos, decorated by children from local primary schools and groups, were displayed in shops around Broadmead, The Arcade, The Galleries, and Cabot Circus for young visitors to find from Saturday 24 March until Saturday 7 April, after which they were all be on display in The New Room until 17 April. Maps showing their locations were given to the participating schools and were also available from The New Room/John Wesley Chapel (opposite Boots), from Specsavers on Merchant Street, from the information desk at Cabot Circus, from Barber Brown on Bond Street, and online. There were 10,000 printed maps in total. All children completing the flamingo trail and making a note of each zebra’s name were able to collect a chocolate reward from The New Room/John Wesley Chapel. Free activity sessions ran at The New Room on two Wednesdays. Over 1,000 people visited the New Room in connection with the trail, including author Michael Morpurgo! A comprehensive multi-media advertising campaign featured adverts in the Bristol Post and Weekend magazine, an advertorial in Bristol 24/7 (print, online, & e-news), and sponsorship of Heart FM’s drivetime show, all backed up with comprehensive social media coverage. There was also a competition on the Bristol Post’s Facebook page and website, which achieved great engagement and over 3,000 new (GDPR compliant) subscribers for our e-newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics