The BID was very happy to fund a free retailer training course for BID businesses on Tuesday 27 February 2018. The course was delivered by Steve Bluff, who used to be General Manager of House of Fraser in Bristol and covered a whole host of useful information including: visual merchandising, customer service, stock rotation, profit and loss management, loss prevention, and key performance indicators.
The BID team will continue to run regular competitions on the Bristol Shopping page on Facebook throughout 2018. The purpose is to raise awareness of Bristol Shopping Quarter while promoting the individual retailers who have supplied prizes and to increase our Facebook likes (ensuring more people see our other posts) and newsletter subscriptions. The Valentine's Day competition prize included a variety of gifts and vouchers donated by Thorntons, Parsons, London Camera Exchange, Pret, St Peter's Hospice Shop, Slater Menswear, Odeon, Consol, New Room Cafe, Specsavers, Tesco Metro, Cococheno, Marks & Spencer, Lush and No.1 Currency . The Facebook post reached 9,516 people (1,511 organically, 8,005 through paid for boosting) and achieved an incredible engagement rate of 40%. It was also promoted on the Bristol Shopping Quarter website and through Twitter, Instagram and LinkedIn. Almost 1,000 people entered and the winner was Deborah Jenkins Lewis, pictured here at Tesco Metro with manager Chris Pitchell.
Once again this year, the BID has funded a full page advert for Bristol Shopping Quarter in the official 2018 Bristol Visitor Guide, which highlights the best of Bristol and the surrounding region. 370,000 copies of this booklet have been produced and it is available at Tourist Information Centres across the region and country. It can also be found in leaflet stands, at major transport hubs, and in the reception and rooms of most major hotels in the city.