In June 2017 the BID team ran a Father’s Day competition on Facebook. The prizes were a pair of tickets to Gloucestershire County Cricket Club’s Natwest T20 Blast fixture against Glamorgan on 25 July; Chateaubriand for two at Brasserie Blanc; and a £100 voucher from Currys PC World. The competition post reached 9,392 people (4,728 organically and 4,644 via Facebook’s “boosting”). There were 94 comments, 90 post likes and 43 shares. Overall engagement was 8%, which is a good result. The winner was Chris Kivell, a local cricket coach who is going to take his dad to the match.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics