The Broadmead BID team joined forces with The Bristol Hippodrome and The Bristol hotel for a competition to win a pair of tickets for Dirty Dancing plus an overnight bed & breakfast stay at the hotel. A second prize winner also won tickets to see the show. It ran from 13 to 27 June, reaching over 63,000 people (50,450 organically, the rest via Facebook boosting), achieving 12% engagement. Entrants had to like our Facebook page and subscribe to our newsletter as well as leaving a comment on the post. By offering a hotel stay as part of the prize we were able to target a wider geographical area, appealing to possible tourists as well as Bristol residents. There were over 1000 entries. The winner was Damien Gedge and the runner up Jane Froom Hewer.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics