Shoppers in Bristol on Wednesday 22nd April are likely to be stopped in their tracks by the sight of a giant 9ft high toilet roll. Broadmead in Bristol is hosting the giant toilet roll to help promote better awareness of bowel cancer.
The toilet roll is part of the charity Beating Bowel Cancer’s Lift the Lid Day, which aims to get people talking more about the disease during Bowel Cancer Awareness Month.
Claire Thompson, the charity’s Community Fundraiser for Bristol & Bath, says:
“The Lift the Lid campaign is asking people to have conversations about bowel cancer with friends, families, work colleagues or neighbours in order to spread awareness of the disease and help save lives.
“We’re really grateful to Bristol Shopping Quarter for giving us the opportunity to reach 1000s of shoppers on the day and we hope the toilet roll gets them talking.
“Bowel cancer is the UK’s second biggest cancer killer but it doesn’t have to be that way because 90% of cases can be treated successfully if caught early enough. Making shoppers more aware of the symptoms means they will know what to look out for and can get checked out as soon as possible.”
Local resident, Mark Bradshaw, who is also a City Councillor and Assistant Mayor, was instrumental in bringing the toilet roll roadshow to the city. He says:
“I was diagnosed with the disease in 2013 but I was very fortunate that my cancer was found at a stage when it was possible to treat it successfully with surgery and chemo. Since then I’ve been happy to help Beating Bowel Cancer promote the importance of early diagnosis and treatment, as I know from personal experience that this can save lives. Since making my illness public, I’ve been contacted by other bowel cancer patients who had it diagnosed at a later stage so I want everyone, including doctors, to be more aware of the need to get early treatment.”
The toilet roll will be based outside Marks and Spencer from 8am to 6pm on 22nd April and representatives of the charity will be on hand to give out information and advice.
If you are visiting Broadmead and have queries or concerns about bowel cancer, look out for the stand. If you can’t get down there on the day, you can check out Beating Bowel Cancer’s website or call their Nurse Helpline on 020 8973 0011
or email firstname.lastname@example.org