Following a successful ballot of levy-paying businesses, Bristol’s Broadmead BID (Business Improvement District) began its fourth term on 1 November 2018; it will run until 31 October 2023.
The Broadmead shopping area has been a Business Improvement District (BID) area since 2005. The third BID has focused primarily on marketing Bristol Shopping Quarter but also on providing an enhanced level of cleansing and maintenance.
The first BID unlocked the resources to transform paving, street scene, street furniture, lighting and signage in the Broadmead area. The subsequent two BIDs enabled the BID team to deliver marketing campaigns to maximise the appeal and advantages of shopping at the heart of Bristol.
BID funds have contributed to many projects including Christmas lights, summer holiday activities and the hugely popular annual Easter trail. Regional marketing campaigns have successfully showcased the area as a popular shopping destination and the BID team has provided training courses and mystery shopping programmes in an effort to improve customer service.
The BID is shaped in response to the current tough trading environment and the impact of internet shopping on city centre retailing, aiming to re-invigorate the town centre by improving the trading environment and supporting local businesses to become more successful. It has been well received by businesses over its three terms and has played a significant part in Broadmead’s current success alongside its neighbours, The Galleries and Cabot Circus.
Ahead of the ballot, we consulted with businesses in the BID area and they asked that we focus on the following four projects:
Clean & welcoming – We will improve the cleansing standards to encourage more shoppers to visit.
Addressing anti-social issues/safety – We know that anti-social behaviour is on the rise nationally. We will work with the police and Bristol City Council to tackle this and we will work with businesses to reduce retail crime.
Marketing & promotion – We understand that marketing Broadmead, The Galleries, and Cabot Circus as ‘one great destination’ is best for everyone and we will continue to do this.
Business support – We understand that together, we are stronger – the BID will continue to lobby on your behalf and use our expertise to support businesses.
If you would like to discuss any aspect of our BID, then please get in touch with the Broadmead BID team on (0117) 925 7053.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics