Listening campaign launched as new BID is shaped

The Broadmead BID team is embarking on a comprehensive listening campaign as it begins to shape plans for a new Business Improvement District programme.

Questionnaires have been distributed to all retailers within the BID area, giving them the opportunity to have their say. This feedback has been reinforced by discussion groups held in Broadmead.

In addition, retailers are invited to make contact with the Broadmead BID team to arrange face-to-face discussions on an individual basis.

Jo Hawkins, Broadmead BID manager explains: “We are proud of all that has been achieved by our first two BIDs. They have transformed Broadmead’s look and feel and the commercial performance of our retailers.

“The involvement of retailers in setting the priorities has been the hallmark for our BID programmes. As we now plan for our renewal BID, retailer input is again critical.

“This involvement takes place throughout the life of our BIDs, with retailers playing a key role on our Business Improvement District Steering Group and our BID Marketing Group.”

Anchored by Harvey Nichols and House of Fraser, Cabot Circus has propelled Bristol city centre into the premier league of retail destinations. The motivation of the Broadmead BIDs has been to ensure that retailers from the established part of Broadmead can benefit fully from this opportunity.

The first BID brought the environment of existing Broadmead to a standard that was comparable with Cabot Circus. The current BID places the focus on marketing, cleansing and maintenance.

If you would like to find out more about the Broadmead BIDs, please visit the website or contact the BID team on 0117 925 7053 or email


Issued on behalf of the Broadmead BID team by Brandon Hill Communications.