We teamed up with the Bristol Hippodrome and the Avon Gorge by Hotel du Vin for a competition offering two family tickets to see Cinderella at The Bristol Hippodrome on Thursday 3 January plus an overnight stay at the hotel for the first prize winner. The competition ran on our website’s dedicated competition page and was promoted via social media – the main Facebook post reached 32,380 people (13% engagement) with a second (unboosted) post reaching a further 2,601. There were 20 tweets in total, achieving 52,106 impressions. The newsletter was sent to 3,772 subscribers with a 34% open rate. Our promotion for this competition also included an interview with Gok Wan, which was posted on the Bristol Shopping Quarter website. It was our most popular competition to date, with 2,797 entries (our previous record being 1467). The winner was Elaine Jewell-Moore and the runner-up was Natasha Davies, they are from Taunton and Burnham-on-Sea respectively. The aim of the competition was to raise the profile of Bristol Shopping Quarter during the festive shopping period, particularly to people living outside Bristol, and to attract subscribers to our monthly newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics