Our competition to win a hot air balloon flight for four began on 4 June and closed at midday on 14 June. It was promoted via our eNewsletter, social media (with boosted posts on both Facebook and Instagram), and in the Bristol 24/7 newsletter. We received 2,084 entries, an increase of 61% compared to a similar competition at the same time in 2018. As always, the aim of the competition was to drive traffic to our website (where most visitors view more than one page) and to increase the number of subscribers to our eNewsletter, which now goes out to almost 9,000 people each month and is a great way for us to share information about what’s going on in Bristol Shopping Quarter as well as news/offers from individual retailers.
Photo: Ballooning Pictures UK
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics