Our Great British Summer competition ran in early July, the prize package including a sun lounger from Wilko, a hat from Beyond Retro, sunglasses (and an eye test) from Specsavers, cocktails at the Mojito Beach Bar, and, because you never know what weather you’ll get during a British summer, an umbrella from Marks & Spencer. The competition was promoted via our newsletter and via Facebook, Instagram and Twitter (helping us achieve our highest ever weekly number of impressions on Instagram). We received 2828 entries and used an automated number generator to select winner Victoria Jones. As with all our competitions, the objective was to promote the levy-paying businesses that donated prizes, drive traffic to our website, and increase our eNewsletter subscription list.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics