In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio advertising with Heart FM, we sponsored the Breakfast and Weekend shows from 6 November until 9 December, and Ujima, a competition running in the week before Christmas. We have placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath’s Weekend magazine. We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts. We have four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live. We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol’s popular Christmas leaflet, detailing all of Bristol’s major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics