BID 4 Marketing Projects

Please see below for details of the projects delivered by the Broadmead BID team between 1 November 2018 and 31 October 2023.

Hot air balloon flight competition - June 2019

Our competition to win a hot air balloon flight for four began on 4 June and closed at midday on 14 June. It was promoted via our eNewsletter, social media (with boosted posts on both Facebook and Instagram), and in the Bristol 24/7 newsletter. We received 2,084 entries, an increase of 61% compared to a similar competition at the same time in 2018. As always, the aim of the competition was to drive traffic to our website (where most visitors view more than one page) and to increase the number of subscribers to our eNewsletter, which now goes out to almost 9,000 people each month and is a great way for us to share information about what's going on in Bristol Shopping Quarter as well as news/offers from individual retailers.

Photo: Ballooning Pictures UK

Calendar Girls/Bristol Harbour Hotel competition - May 2019

We teamed up with the Bristol Hippodrome and Bristol Harbour Hotel & Spa for a competition offering a pair of tickets to see Calendar Girls - The Musical at The Bristol Hippodrome on Tuesday 9 July plus an overnight stay at the hotel for the first prize winner. We also offered one lucky runner-up two 30-minute spa treatments at the hotel. The competition ran on our website's dedicated competition page and was promoted via our newsletter and social media - the main Facebook post reached 42,332 people (28,397 via paid for 'boosting' and 13,935 organically). The newsletter was sent to 8,345 subscribers with a 27% open rate. The competition attracted 1,979 entries. The winner was Louise Farmer and the runner-up was Laura Douglass. The aim of the competition was to raise the profile of Bristol Shopping Quarter, particularly to people living outside Bristol who may consider visiting the city for a culture and shopping break, and to attract subscribers to our monthly newsletter.

Colin Moody photo - Cafe Casa'BSQ - every kind of people' - May 2019

What makes Bristol Shopping Quarter such a vibrant place? We think it’s you - the people who shop, work and socialise here. To promote the human side of Bristol Shopping Quarter, the BID asked local photographer Colin Moody to capture some of the retailers' stories, which were shared on instagram.com/bristolshopping - Cafe Casa, PureGym, London Camera Exchange, Mabz, Barber Brown, Everything Hair, Wed2B, Fun Warehouse, the Post Office, Collection & Co, Slaters Menswear, Cafe Amore were all featured. The photos were also put together in a blog on the Bristol Shopping Quarter website and it was promoted on the B24/7 e-newsletter.

Easter competition - April 2019

Thanks to the generosity of Fun Warehouse, HMV, Joy, Lush, Sobey's Vintage Clothing, Specsavers, Tesco Metro, TK Maxx and Whittard of Chelsea we were able to put together a fantastic package of gifts and treats worth over £200 for the winner of our Easter competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 1939 entries and traffic to that page was up 4% compared to the last competition. The aim was to attract new subscribers for our monthly e-newsletter, demonstrate the broad range of shops found in Bristol Shopping Quarter, and highlight the individual retailers who donated prizes. The competition was won by Sue Watts and there were also three runners-up, who each received a Llama of Love gift set from Lush.

Calmer Llama Easter Trail

Calmer Llama Easter Trail - April 2019

The trail was promoted via an advertorial on the Bristol 24/7 website and through their newsletter and Twitter account. We also teamed up with the New Room / John Wesley's Chapel to advertise in Primary Times, supplying the advert. Social media coverage was comprehensive (see the links below) and included a competition, aimed at raising awareness of the trail and other Easter activities in Bristol Shopping Quarter, and increasing our Bristol Shopping Quarter e-Newsletter subscription list.

www.primarytimes.co.uk/wiltshire/listings/calmer-llamas-188622
www.culturecalling.com/uk/features/how-to-spend-easter-in-bristol
www.cliftonhotels.com/blog/hunting-for-fun-this-easter
www.thisbristolbrood.com/35-egg-cellent-easter-activities-for-kids-in-bristol
www.whatsonbristol.co.uk
www.citybaseapartments.com/blog/easter-weekend
www.brokeinbristol.co.uk/single-post/2019/04/05/25-free-cheap-things-to-do-with-the-kids?fbclid=IwAR25ef2vLo1t395BR4NBIql2M501VMWo6E_TqclAWfpzRn1mbdl9AqLV87o
www.365bristol.com/story/2019/03/29/the-calmer-llama-easter-trail-at-the-bristol-shopping-quarter-6-april-22-april/9068/
www.bristol247.com/lifestyle/family/find-the-calmer-llamas-in-bristol-shopping-quarter-this-easter/
www.visitbristol.co.uk/blog/read/2019/03/cracking-things-to-do-in-bristol-during-easter-2019-b1018
www.linkedin.com/feed/update/urn:li:activity:6519189613288964096
www.bristolcreditunion.org/easter_holidays_under_5pounds
www.bbpmedia.co.uk/news/hospitality/easter-fun-in-bristol.html
www.magazines.raring2go.co.uk/bristol/spring//files/assets/common/downloads/publication.pdf?uni=862e8cda49f967b70766c3b390792fc9
www.cabotcircus.com/events/calmer-llama-trail
www.lockleazehub.org.uk/blog/2019/3/14/calmer-llama
www.bristolnetworks.org.uk/Articles/545511/Home/Home_Articles/Current_Events/Sat_6_Mon.aspx
www.hannahmore.org.uk/images/5th_April_2019.pdf
www.abhps.com/wp-content/uploads/2019/04/Newsletter-26-2018-2019.pdf
www.bristolshoppingquarter.co.uk/calmer-llama-easter-trail
www.bristolshoppingquarter.co.uk/plan-your-visit/easter/

Spring Style competition - March 2019

We teamed up with The Image Consulting Co. for our Spring Style competition, which offered the winner a £500 shopping spree with one of their expert personal stylists. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website - the first day saw a record-breaking number of visitors and traffic remained high throughout, the majority visiting additional pages. In total there were 2085 entries - the third highest for any of our competitions (the 2018 12 Days of Christmas competition, which had a prize package worth over £1200, retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter and raise awareness of Bristol Shopping Quarter as a good place to come shopping, particularly in this instance for fashion clothing. The competition was won by Ruth Thomas.

 

Valentine's Day competition - February 2019

Thanks to the generosity of Cafe Amore, Consol, Dr. Martens, Fun Warehouse, Judas Sinned Represents, Marks & Spencer, No.1 Currency, Rush Hair, Skechers, Specsavers, Slater Menswear, and Tesco Metro we were able to put together a fantastic package of gifts and treats worth over £500 for the winner of our Valentine's Day competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media. It was also picked up by several national competition websites including MoneyExpert.com and ThePrizeFinder.com, which drove a lot of traffic to our website. In total there were 2620 entries - the second highest for any of our competitions (our recent 12 Days of Christmas competition just retaining the top spot). The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come shopping, and highlight the individual retailers who donated prizes. The competition was won by Louise Trappe.

BSQ mapBristol Shopping Quarter maps - February 2019

In order to help customers to find their favourite stores, we have recently updated the Bristol Shopping Quarter map. It can be downloaded from the Bristol Shopping Quarter website HERE.

12 Days of Christmas competition - December 2018

Thanks to the generosity of Lush, M&S, London Camera Exchange, Ultrasound Babyface, Whittard of Chelsea, Cotswold Outdoor, Cafe Amore, Specsavers, The Bristol Kitchen, Mabz, Ann Summers, Wilko, The New Room, Parsons, Sainsbury's, PureGym, Rush Hair, Card Shack, Post Office, Skechers, Firewood Grill & Gelato, Bakers Dolphin, Cococheno, NSC Clinic, Greggs, and Slater Menswear we were able to put together a fantastic package of gifts and treats worth over £1200 for the winner of this festive competition. It ran on our website's dedicated competition page, promoted through our newsletter and on social media, and attracted a record number of entries - 2968. The aim of the competition was to attract new subscribers for our monthly e-newsletter, raise awareness of Bristol Shopping Quarter as a good place to come Christmas shopping, and highlight the individual retailers who donated prizes. The competition was won by Niamh Phillips.

Pantomime/Avon Gorge by Hotel du Vin competition

We teamed up with the Bristol Hippodrome and the Avon Gorge by Hotel du Vin for a competition offering two family tickets to see Cinderella at The Bristol Hippodrome on Thursday 3 January plus an overnight stay at the hotel for the first prize winner. The competition ran on our website's dedicated competition page and was promoted via social media - the main Facebook post reached 32,380 people (13% engagement) with a second (unboosted) post reaching a further 2,601. There were 20 tweets in total, achieving 52,106 impressions. The newsletter was sent to 3,772 subscribers with a 34% open rate. Our promotion for this competition also included an interview with Gok Wan, which was posted on the Bristol Shopping Quarter website. It was our most popular competition to date, with 2,797 entries (our previous record being 1467). The winner was Elaine Jewell-Moore and the runner-up was Natasha Davies, they are from Taunton and Burnham-on-Sea respectively. The aim of the competition was to raise the profile of Bristol Shopping Quarter during the festive shopping period, particularly to people living outside Bristol, and to attract subscribers to our monthly newsletter.

Bristol Post Christmas competitions - December 2018

During December 2018 we ran two competitions via the Bristol Post's social media accounts, the winner of each receiving £500 vouchers (£125 each for M&S, TK Maxx, Debenhams, and Boots). The aim of the competitions was to raise the profile of Bristol Shopping Quarter during the festive shopping period and to attract subscribers to our consumer newsletter.

Christmas marketingChristmas advertising campaign - November/December 2018

In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio advertising with Heart FM, we sponsored the Breakfast and Weekend shows from 6 November until 9 December, and Ujima, a competition running in the week before Christmas. We have placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath's Weekend magazine. We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts. We have four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live.  We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol's popular Christmas leaflet, detailing all of Bristol's major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.