In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio and online advertising with Heart FM, The Breeze, and Ujima Radio, each chosen to target a different demographic. We have placed printed adverts in Bristol Post and Weekend magazine; advertorials in Weekend magazine, Bath’s Weekend magazine, Bristol Life, and Bath Life; and an online advertorial on the Bristol 24/7 website. Bristol’s Christmas Market has also featured in The Guardian’s Christmas Shopping supplement. As always we are listed on ChristmasMarkets.com. We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol’s popular Christmas leaflet, detailing all of Bristol’s major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics