Coinciding with Father's Day, our competition to win a hot air balloon flight for two began on 12th June and closed at midday on 19th June. Promoted via our newsletter and social media, it was the first competition using a new page developed for our website, allowing us to gather data for our mailing list in a GDPR compliant manner. There were 1066 entries, of which 544 people gave us permission to save their data and to send them our regular newsletters. 132 of those people were already subscribed but the remaining 412 are new subscribers, increasing our mailing list by 13%. Over the duration of the competition, traffic to our website was 25% higher than the same period in the previous year. The winner, selected by automated number generator (no. 544 of 1066 entries) was Alison Critchley.
Hanging baskets were installed on shopfronts around the BID area during the first week of June, 16 more than in previous years. They will be maintained, courtesy of the BID, and should last until the beginning of October. It’s good to be able to brighten up Bristol Shopping Quarter for all who work and shop here.
The Broadmead BID has funded a bus side advertising campaign, running from 14 May 2018 for four weeks. The adverts, designed by The Group of Seven, mention the four areas of Bristol Shopping Quarter - Broadmead, The Galleries, Cabot Circus, and The Arcade - and include the Bristol Shopping Quarter and BID logos, our website address and social media icons/id. They appear on 44 buses on a variety of First Bus routes coming into the city centre. The main image is based on our advert in Visit Bristol's visitor guide and is also being used as the cover photo for our Facebook and Twitter pages, providing a consistent 'look'.
Responding to feedback from BID levy payers, who have asked us to keep Bristol Shopping Quarter in the limelight outside our key marketing campaign periods (Easter, summer and Christmas), the Broadmead BID team is sponsoring the Heart FM Breakfast show for four months. We have created two 'taglines', which will be played between 6 and 9am each morning. We are delighted to be able to promote Bristol Shopping Quarter on this show, allowing us to raise the profile of the area and compete with The Mall at Cribbs who sponsor the traffic.
Following a mystery shopping campaign, carried out during March by independent organisation Storecheckers, the Broadmead BID team were delighted to host the third annual Broadmead BID Retailer Awards at The New Room/John Wesley's Chapel on Tuesday 24th April. Bristol Lord Mayor Cllr Lesley Alexander presented trophies and certificates to the top performers across a range of categories, including The Bridal Boutique (owner/designer Charlotte Smith is pictured with the Lord Mayor and Matt Taylor from Storecheckers) who won Best Wedding Retailer and Lush, who scored 100% for the third year running. Each participant will receive a very detailed report, highlighting strengths as well as any areas where improvement could be made in order to offer excellent customer service. For further information, including details of the finalists and winners in each category, click HERE.
We teamed up with The Bristol Hippodrome, Hotel du Vin, and L'Osteria for a Facebook competition offering a pair of tickets to see The Band at The Bristol Hippodrome on Tuesday 17 April plus an overnight stay at the hotel and dinner for two at L'Osteria. It proved to be our most successful competition to date - we reached 85,281 people on Facebook alone plus several thousand more through our newsletter, Twitter and Instagram. Engagement was almost 12% and there were 1,467 entries. The competition increased our Facebook likes, brought us new e-newsletter subscribers, and drove traffic to our website. The winner, chosen by automated number generator, was Samantha Nicholas.
The Broadmead BID has paid for STP, a local specialist cleaning company, to give the Gateway feature next to Primark a thorough clean. This is part of the BID team's work to deliver an enhanced level of cleansing and maintenance.
For the seventh year running young visitors to Broadmead were invited to take part in a trail over Easter. The theme for this year’s trail was ‘Love and Tolerance’. 52 flamingos, decorated by children from local primary schools and groups, were displayed in shops around Broadmead, The Arcade, The Galleries, and Cabot Circus for young visitors to find from Saturday 24 March until Saturday 7 April, after which they were all be on display in The New Room until 17 April. Maps showing their locations were given to the participating schools and were also available from The New Room/John Wesley Chapel (opposite Boots), from Specsavers on Merchant Street, from the information desk at Cabot Circus, from Barber Brown on Bond Street, and online. There were 10,000 printed maps in total. All children completing the flamingo trail and making a note of each zebra's name were able to collect a chocolate reward from The New Room/John Wesley Chapel. Free activity sessions ran at The New Room on two Wednesdays. Over 1,000 people visited the New Room in connection with the trail, including author Michael Morpurgo! A comprehensive multi-media advertising campaign featured adverts in the Bristol Post and Weekend magazine, an advertorial in Bristol 24/7 (print, online, & e-news), and sponsorship of Heart FM's drivetime show, all backed up with comprehensive social media coverage. There was also a competition on the Bristol Post's Facebook page and website, which achieved great engagement and over 3,000 new (GDPR compliant) subscribers for our e-newsletter.
The blue balls located outside Marks and Spencer have been repainted and the Gateway Feature structure, next to Primark, is currently receiving a thorough clean. The BID team addresses all maintenance issues quickly but do let us know if you see anything that requires attention.
Mark Parsons, your Broadmead BID Cleansing Manager, is happy to assist with cleansing issues. Please either contact Mark direct or the BID team and we will respond quickly.
In order to help customers to find their favourite stores, we have recently updated the signage in Broadmead (outside Starbucks, Virgin Media, Sally and Tesco). Additionally, our A3 tear-off maps have been re-printed. They are distributed to all local hotels and to the Tourist Information Centre so that visitors know where we are. Please let us know if you'd like some for your store. They can also be downloaded HERE.
The BID was very happy to fund a free retailer training course for BID businesses on Tuesday 27 February 2018. The course was delivered by Steve Bluff, who used to be General Manager of House of Fraser in Bristol and covered a whole host of useful information including: visual merchandising, customer service, stock rotation, profit and loss management, loss prevention, and key performance indicators.
The BID team will continue to run regular competitions on the Bristol Shopping page on Facebook throughout 2018. The purpose is to raise awareness of Bristol Shopping Quarter while promoting the individual retailers who have supplied prizes and to increase our Facebook likes (ensuring more people see our other posts) and newsletter subscriptions. The Valentine's Day competition prize included a variety of gifts and vouchers donated by Thorntons, Parsons, London Camera Exchange, Pret, St Peter's Hospice Shop, Slater Menswear, Odeon, Consol, New Room Cafe, Specsavers, Tesco Metro, Cococheno, Marks & Spencer, Lush and No.1 Currency . The Facebook post reached 9,516 people (1,511 organically, 8,005 through paid for boosting) and achieved an incredible engagement rate of 40%. It was also promoted on the Bristol Shopping Quarter website and through Twitter, Instagram and LinkedIn. Almost 1,000 people entered and the winner was Deborah Jenkins Lewis, pictured here at Tesco Metro with manager Chris Pitchell.
Once again this year, the BID has funded a full page advert for Bristol Shopping Quarter in the official 2018 Bristol Visitor Guide, which highlights the best of Bristol and the surrounding region. 370,000 copies of this booklet have been produced and it is available at Tourist Information Centres across the region and country. It can also be found in leaflet stands, at major transport hubs, and in the reception and rooms of most major hotels in the city.