We were invited by Specsavers in Merchant Street to run a competition to coincide with the launch, on Valentine’s Day, of an exclusive range of eyewear designed by Kylie Minogue – the prize was a pair of glasses or prescription sunglasses from the collection. The competition ran on Facebook from 14 to 21 February, reaching 14,359 people (7,577 organically and 6,782 via paid for boosting). Total engagement was 10.5% including approximately 210 entries and 78 post shares. To enter it was necessary to like the Bristol Shopping Quarter Facebook page, subscribe to our regular consumer newsletter, and comment on the post. The winner was Emily Knight who said “I enter all your competitions, but this is the one I really wanted to win”. As always, the competition was also promoted on the Bristol Shopping Quarter website and via Twitter, Instagram and LinkedIn.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics