This Easter the Broadmead BID team have joined forces with Heart FM to thank shoppers for choosing Bristol Shopping Quarter. Breakfast presenter Paulina Gillespie spent an afternoon surprising shoppers by paying for their shopping or presenting them with chocolates (see the video on the Heart FM website) and on Monday 10 and Tuesday 11 April the Heart Angels will be in Broadmead giving out flowers and chocolates and offering shoppers the chance to win £250 shopping vouchers. The Easter campaign (including the elephant trail and associated activities) has been promoted through sponsorship of Heart’s 12pm-3pm slot from 27 March until 21 April with key messages broadcast daily. Additionally, we have had a page on the Heart website; several home page take overs of the Bristol Post website; full and half page adverts in the Bristol Post; an advertorial in Weekend magazine; a competition to win £500 shopping vouchers on the Bristol Post Facebook page; and an online article on Bristol 24/7 plus a feature in their daily newsletter. The online content with Heart and the Bristol Post includes opportunities for data capture, increasing the reach of our monthly consumer newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics