We worked with Heart Radio to produce the Around the World Flag trail, which ran throughout the school holidays. Shoppers were invited to collect a passport from Specsavers in Merchant Street, Bakers Dolphin in The Arcade, Julian Charles in The Galleries, or the Information Desk in Cabot Circus and search for the 50 flags displayed in shops around Bristol Shopping Quarter. The passport could also be downloaded from the Bristol Shopping Quarter website and featured as a pull-out in both the Bristol Post and their Weekend magazine. Those finding at least 25 flags, and identifying the countries they related to, were able to enter a prize draw to win LEGO, luggage and more. The trail was promoted via both Heart and Celador, in the Bristol Post and Weekend magazine, via the Bristol 24/7 newsletter, and our own social media channels. It also featured in Destination Bristol’s summer campaign leaflet (85,000 copies distributed in Bristol and around the region). We also ran a Facebook competition on the Bristol Post’s page, which resulted in almost 3,000 new subscriptions to our monthly consumer newsletter.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics