We teamed up with Bristol Hippodrome and Bristol Marriott City Centre Hotel for a Facebook competition offering two family tickets to see Aladdin at The Bristol Hippodrome on Tuesday 2 January plus an overnight stay at the hotel for the first prize winner. It reached 52,395 people and achieved more than 13% engagement. 73% of that reach was organic (compared to 37% for a similar competition last year and 7% in 2015). The winner was Sarah Lane Jacobs and the runner up Joanne Phillips. From the start to the end of the competition our Facebook likes increased by 5.5% to 8278 and our newsletter subscriptions by 4.6% to 5839. Our promotion for this competition included an interview with Marti Pellow, which was posted on the Bristol Shopping Quarter website.
In addition to advertising earlier this summer to encourage more group visits this Christmas, our Christmas marketing campaign includes radio and online advertising with Heart FM, The Breeze, and Ujima Radio, each chosen to target a different demographic. We have placed printed adverts in Bristol Post and Weekend magazine; advertorials in Weekend magazine, Bath's Weekend magazine, Bristol Life, and Bath Life; and an online advertorial on the Bristol 24/7 website. Bristol's Christmas Market has also featured in The Guardian's Christmas Shopping supplement. As always we are listed on ChristmasMarkets.com. We are also promoting all our Christmas activities via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol's popular Christmas leaflet, detailing all of Bristol's major events, has been repeated this Christmas, with our advert on the back page. The campaign includes a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.
On Saturday 21 October Bristol Shopping Quarter played host to Casefile Bristol: The Mystery of the Star-Eaters, a live mystery game. Players, who initially registered online, acted as consultant detectives, visiting 12 venues within Broadmead and The Galleries as they attempted to piece together the trail; they had to question real live witnesses and solve ingenious puzzles. They paid £10 per person or £40 for a team of up to six with under 12s going free. A trail sheet was provided for 4-8 year-olds that they could play alongside the main game. The game was promoted by the organisers, Casefile Events, and through the Broadmead BID's website and social media channels.
The Broadmead BID paid for retailers to attend a morning workshop organised by BRAVE, a local organisation that supports small businesses, at Armada House. The Using Social Media workshop was aimed at those wanting to find out how to make Facebook and Twitter work better for their business and be more organised and strategic about their Social Media marketing. It covered: building appropriate connections; tips for creating great content; use of a business blog; use of a Twitter profile; use of a Facebook profile; and tips and tools to organise online marketing effectively.
The Broadmead BID team were delighted to sponsor one of the pianos that featured in Luke Jerram’s Play Me, I’m Yours project, a musical trail around Bristol. The piano, beautifully decorated by John Edwin Collett, was located near Vodafone in Bristol Shopping Quarter from 17 August until 7 September, with members of the public invited to play at any time between 8am and 10pm each day. Visiting musicians included Bristol Amateur Operatic Society, who performed songs from their forthcoming production of Legally Blonde, and the author and illustrator of the Angus Management children’s book series who spent two days visiting as many pianos on the trail as possible to deliver musical storytelling sessions. At the end of the project the piano was the Broadmead BID team’s, to keep or give away. They decided to find it a new ‘forever’ home where it would be loved, cared for, and, most importantly, played. Via the Bristol Shopping Quarter website and social media accounts Bristol shoppers were invited to nominate local groups, organisations or venues for consideration. More than 25 nominations were received, and it was a tough choice, but on Friday 8 September the piano said farewell to Broadmead and set off for its new home at May Park Primary School in Eastville. The school is attended by 740 pupils who between them represent 56 different nationalities. The project received a vast amount of publicity featuring in TV news broadcasts, print media, and local news websites.
Each Tuesday throughout the summer holidays, from 25 July to 29 August, we invited Bristol shoppers to visit a different part of the world without leaving Bristol Shopping Quarter. We joined forces with Heart FM for the first three events, celebrating Australia, Hawaii and Mexico, and Celador/The Breeze for the last three, focusing on Kenya, Japan and Jamaica. The entertainment included African drummers, martial arts demonstrations, a strolling mariarchi band, and steel drums along with activities such as a surf simulator, pinatas, mask making, manga drawing and more. The events tied in well with our Around the World flag trail and were advertised alongside it in the Bristol Post and Weekend Magazine, on Bristol 24/7's newsletter, via our own social media channels, on both radio stations, and in Destination Bristol's summer visitor guide, which is distributed to 85,000 people.
We worked with Heart Radio to produce the Around the World Flag trail, which ran throughout the school holidays. Shoppers were invited to collect a passport from Specsavers in Merchant Street, Bakers Dolphin in The Arcade, Julian Charles in The Galleries, or the Information Desk in Cabot Circus and search for the 50 flags displayed in shops around Bristol Shopping Quarter. The passport could also be downloaded from the Bristol Shopping Quarter website and featured as a pull-out in both the Bristol Post and their Weekend magazine. Those finding at least 25 flags, and identifying the countries they related to, were able to enter a prize draw to win LEGO, luggage and more. The trail was promoted via both Heart and Celador, in the Bristol Post and Weekend magazine, via the Bristol 24/7 newsletter, and our own social media channels. It also featured in Destination Bristol's summer campaign leaflet (85,000 copies distributed in Bristol and around the region). We also ran a Facebook competition on the Bristol Post's page, which resulted in almost 3,000 new subscriptions to our monthly consumer newsletter.
The Broadmead BID team worked closely over several months with Bristol-based website designers The Group of Seven who have designed and built a new website for Bristol Shopping Quarter. It was launched at 4pm on Friday 30 June. The aim is to increase website traffic as well as dwell time and to reduce the bounce rate, while giving shoppers (and potential shoppers) valuable information about Broadmead, Cabot Circus, The Galleries and The Arcade. The new site is mobile responsive, which should make a big difference. Please check it out at www.bristolshoppingquarter.co.uk and let us know what you think. Please note that with opening hours now appearing on most listings it is very important that this information is kept up to date, please email email@example.com with any changes.
The Broadmead BID team joined forces with The Bristol Hippodrome and The Bristol hotel for a competition to win a pair of tickets for Dirty Dancing plus an overnight bed & breakfast stay at the hotel. A second prize winner also won tickets to see the show. It ran from 13 to 27 June, reaching over 63,000 people (50,450 organically, the rest via Facebook boosting), achieving 12% engagement. Entrants had to like our Facebook page and subscribe to our newsletter as well as leaving a comment on the post. By offering a hotel stay as part of the prize we were able to target a wider geographical area, appealing to possible tourists as well as Bristol residents. There were over 1000 entries. The winner was Damien Gedge and the runner up Jane Froom Hewer.
In June 2017 the BID team ran a Father's Day competition on Facebook. The prizes were a pair of tickets to Gloucestershire County Cricket Club's Natwest T20 Blast fixture against Glamorgan on 25 July; Chateaubriand for two at Brasserie Blanc; and a £100 voucher from Currys PC World. The competition post reached 9,392 people (4,728 organically and 4,644 via Facebook's "boosting"). There were 94 comments, 90 post likes and 43 shares. Overall engagement was 8%, which is a good result. The winner was Chris Kivell, a local cricket coach who is going to take his dad to the match.
Hanging baskets were installed on shopfronts around the BID area during the first week of June. They will be maintained, courtesy of the BID, and should last until the beginning of October. It’s good to be able to brighten up Bristol Shopping Quarter for all who work and shop here.
The Broadmead BID has donated the use of two display units located outside Tesco Metro in Broadmead and near Primark at the junction of Union Street and The Horsefair to Bristol's Safer Off The Streets campaign. Innovative contactless donation points have been installed in the units providing a quick and convenient way for shoppers and Bristol Shopping Quarter staff to make a £2 donation using a contactless card or Apple Pay. The money will help St Mungos, Julian Trust, Crisis Centre Ministries and Caring in Bristol to fund the city's night shelters for rough sleepers. Click HERE for further information.
The blue balls in Broadmead were repainted by Darren from Ashton Painting during the week commencing Monday 22 May.
The Broadmead BID team has launched an app, designed to give those working within Broadmead, The Arcade and The Galleries access to offers from other Broadmead BID retailers.
How it works:
Participating stores will be given an access code to pass on to their staff, who will then be able to download the app onto their Apple or Android devices.
The offers: can include percentage discounts, money off, BOGOF, or free gifts with qualifying purchases - the possibilities are endless and an offer can be valid for any period of time, from a couple of hours (useful if a café has made too many sandwiches one lunchtime and wants to sell the surplus quickly) to a week, month, or permanent. When offers are redeemed, the app user is given a code, which they simply show to the retailer when making their purchase. Offers will initially be uploaded by the BID team, but in the future, retailers (who want to) will be able to add and remove their own offers.
For further information: to arrange a demonstration, or to register and start adding offers, please contact firstname.lastname@example.org.
The Broadmead BID has become one of the first clients to sign up for Bristol Waste Company's new full-service commercial waste and recycling service. Bristol Waste Company commercial manager Lee Graham says "The hope is that over the next few months, all the shops within Broadmead could become clients – the great benefit for Broadmead being that rather than having all these different bin lorries arriving all the time, it would simply be us turning up and emptying all the commercial waste bins in one go. We already have six shops signed up within Broadmead, and we’re expecting lots more to come on board as their current contracts come to an end.” The launch of Bristol Waste Commercial has resulted in the creation of 10 new jobs for the local economy, with more expected as the business grows. To find out how your business could benefit contact Craig Birchall on 07976 447 998 or email Craig.Birchall@BristolWasteCompany.co.uk
Following a mystery shopping campaign, carried out during March by independent organisation Storecheckers, the Broadmead BID team were delighted to host the second annual Broadmead BID Retailer Awards at Cutlers Hall, Brasserie Blanc in Quakers Friars on Tuesday 25th April. Bristol Lord Mayor Cllr Jeff Lovell presented trophies and certificates to the top performers across a range of categories, including Slaters (pictured) who won Best Fashion Retailer, coincidentally two days before the first anniversary of their store opening in Union Street. Each participant will receive a very detailed report, highlighting strengths as well as any areas where improvement could be made in order to offer excellent customer service. For further information, including details of the finalists and winners in each category, click HERE.
This Easter the Broadmead BID team have joined forces with Heart FM to thank shoppers for choosing Bristol Shopping Quarter. Breakfast presenter Paulina Gillespie spent an afternoon surprising shoppers by paying for their shopping or presenting them with chocolates (see the video on the Heart FM website) and on Monday 10 and Tuesday 11 April the Heart Angels will be in Broadmead giving out flowers and chocolates and offering shoppers the chance to win £250 shopping vouchers. The Easter campaign (including the elephant trail and associated activities) has been promoted through sponsorship of Heart’s 12pm-3pm slot from 27 March until 21 April with key messages broadcast daily. Additionally, we have had a page on the Heart website; several home page take overs of the Bristol Post website; full and half page adverts in the Bristol Post; an advertorial in Weekend magazine; a competition to win £500 shopping vouchers on the Bristol Post Facebook page; and an online article on Bristol 24/7 plus a feature in their daily newsletter. The online content with Heart and the Bristol Post includes opportunities for data capture, increasing the reach of our monthly consumer newsletter.
For the sixth year running young visitors to Broadmead have been invited to take part in a hunt for decorated animals. The theme for this year’s trail is ‘Memorable Moments’ because elephants never forget, with each elephant being named after a different well-known person. The 40 elephants, decorated by children from local primary schools and groups, will be hidden in shops around Broadmead and The Galleries for young visitors to find from Saturday 8 until Sunday 23 April, after which they will all be on display in The New Room until 30 April. Maps showing their locations are available from The New Room/John Wesley Chapel (opposite Boots), from Specsavers on Merchant Street, from the information desk at Cabot Circus, and from Barber Brown on Bond Street. All children completing the zebra trail and making a note of each zebra's name (they are all named after famous Bristolians, past and present) can collect a chocolate reward from The New Room/John Wesley Chapel. Free activity sessions will run at The New Room on Tuesday 11, Saturday 15 and Tuesday 18 April; in Cabot Circus on Saturday 8 and Sunday 9 April; and in The Galleries on Saturday 8 and Thursday 20 April. Additionally, there will be a giant colouring-in elephant in Central Space at Cabot Circus throughout the school holidays. For further information click HERE.
Our Mother's Day competition ran from Sunday 5 March until Monday 20 March. The prizes included a Zilver guardian angel necklace from Parsons Jewellers in The Galleries, flower and chocolates from M&S, a canvas printed with a photo of the winner's choice from London Camera Exchange on The Horsefair, and a blow dry from Rush Hair, also on The Horsefair. The main competition post on Facebook reached 26,173 people (11,079 organically and 15,094 via Facebook boosting) and achieved 11% engagement including 399 likes and 184 shares. We received more than 350 entries. In addition there was a post on the Bristol Shopping Quarter website, two on Instagram, one on LinkedIn and daily mentions on Twitter. The winner, Hayley Hill-Franklin, was chosen at random and plans to share the prizes with her mum, step-mum and mum-in-law. As a result of this competition we gained 107 Facebook likes (taking us past the 7,000 mark) and 43 new subscribers to our monthly newsletter.
The outdoor store directories located near Pret A Manger, Barclays Bank, BHS and Starbucks to show customers the range of shops we have in Bristol Shopping Quarter have recently been updated by the Broadmead BID team. The directories show all Broadmead stores as well as signposting The Galleries and Cabot Circus.
We were invited by Specsavers in Merchant Street to run a competition to coincide with the launch, on Valentine's Day, of an exclusive range of eyewear designed by Kylie Minogue - the prize was a pair of glasses or prescription sunglasses from the collection. The competition ran on Facebook from 14 to 21 February, reaching 14,359 people (7,577 organically and 6,782 via paid for boosting). Total engagement was 10.5% including approximately 210 entries and 78 post shares. To enter it was necessary to like the Bristol Shopping Quarter Facebook page, subscribe to our regular consumer newsletter, and comment on the post. The winner was Emily Knight who said "I enter all your competitions, but this is the one I really wanted to win". As always, the competition was also promoted on the Bristol Shopping Quarter website and via Twitter, Instagram and LinkedIn.
The BID team will continue to run regular competitions on the Bristol Shopping page on Facebook throughout 2017. The purpose is to raise awareness of Bristol Shopping Quarter while promoting the individual retailers who have supplied prizes and to increase our Facebook likes (ensuring more people see our other posts) and newsletter subscriptions. The Valentine's Day competition prize included a pendant and chain from F.Hinds (The Galleries), a personalised giant heart balloon from Fun Warehouse (The Galleries), a personalised cushion from Snappy Snaps (Union Street), flowers and chocolates from Tesco Metro (Broadmead) and a pair of tickets for a film of the winner's choice from Odeon Cinemas (Union Street). The Facebook post reached 25,535 people (9,625 organically, 15,910 through paid for boosting) and achieved an excellent engagement rate of 10.5%. It was also promoted on the Bristol Shopping Quarter website and through Twitter, Instagram and LinkedIn. The competition was won by Sarah Baird, pictured here at Snappy Snaps.
Once again this year, the BID has funded a full page advert for Bristol Shopping Quarter in the official 2017 Bristol Visitor Guide, which highlights the best of Bristol and the surrounding region. 370,000 copies of this booklet have been produced and it is available at Tourist Information Centres across the region and country. It can also be found in leaflet stands, at major transport hubs, and in the reception and rooms of most major hotels in the city.