We ran a three week advertising campaign with Ujima FM from Friday 16 December to Friday 6 January, promoting Bristol Shopping Quarter as a one stop festive and post festive shopping destination. A 30 second ad was played seven times a day across core listening hours including Ujima’s joint breakfast show on BCfm and the flagship drivetime show. We also sponsored a Merry Giftmas giveaway with one lucky listener winning a £100 shopping voucher, this included a Giftmas branded web page and was promoted via a trailer, live reads and ad-hoc tweets.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics