This year’s summer advertising included a five-week campaign with Bristol Post including brightly coloured banner, half-page and full-page adverts in the daily paper and Weekend magazine plus an advertorial feature that garnered a lot of engagement on social media. Ten home page takeovers on the Bristol website included links to further information on bristolshoppingquarter.co.uk and to our e-newsletter subscription form, with new subscribers entered into a competition to win £300 shopping vouchers. There were adverts in the Metro plus advertorials in Bristol Life Magazine and Bristol 24/7 plus an online feature and sponsored e-newsletter with the latter. The advertorials led to enquiries from other local media who then featured our Summer of Sport and Tour of Broadmead events, including BBC Radio Bristol who broadcast live from Broadmead as part of their Clueless programme on Sunday 21st August.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics