The three-week campaign included on air promotional trails, running from 8th to 27th August 2016; Summer of Sport activity in Broadmead – a surf simulator on 20th August & sporting look-a-likes on 27th August plus either facepainting or crafts each day; an online article page; iPad competition and an additional chance to win online. Competition entrants were asked to subscribe to our e-newsletter as a condition of entry. The campaign reached 258,000 listeners on Heart Bristol and 493 listeners entered into the competition; 99 listeners opted in to hear more from BSQ and the online article page received 1,531 page impressions along with 532 unique click throughs to the Bristol Shopping Quarter website.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics