The Broadmead BID team joined forces with Bristol Hippodrome and Radisson Blu Bristol for a competition to win a pair of tickets for Guys and Dolls plus an overnight bed & breakfast stay at the hotel. It ran from 22nd June until 6th July and with the aid of Facebook boosting reached 58,846 people. With 1097 likes, 1145 comments and 530 shares plus various other interactions, total engagement was almost 12%, making it our most successful competition to date. The competition helped us to increase our Facebook “likes” by 543 (10.5%). By offering a hotel stay as part of the prize we were able to target a wider geographical area, appealing to possible tourists as well as Bristol residents. Winner Michelle Blissett was delighted with her prize and can no longer say that she’s never been to the theatre!
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics