The Broadmead BID team commissioned a three-week radio campaign with Sam FM, which began with a week of on air trails and presenter live reads to pre-promote and build awareness of the on the ground activity. The campaign reached 105,748 listeners, each hearing the message 6.13 times. From the 1st to the 14th August, the SAMbassadors were in the middle of Bristol Shopping Quarter everyday with two foosball tables, encouraging passers-by to compete. The concept proved popular with shoppers of all ages, and from all walks of life, with familiar faces returning for a game each day. Made in Bristol TV heard the broadcasts and asked if they could feature the event on one of their evening shows; the presenters are pictured here playing against the SAMbassadors.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics