We teamed up with Bristol Hippodrome and Bristol Marriott Royal Hotel for a Facebook competition offering two family tickets to see Torvill & Dean in Cinderella on Friday 6 January plus an overnight stay at the hotel for the first prize winner. It reached 78,960 people and achieved 11% engagement. 37% of that reach was organic (compared to 7% for a similar competition last year), more than for any other promoted post in the history of the Bristol Shopping Quarter Facebook page. The winner was Jodie Payne and the runner up Kent Fieldhouse. From the start to the end of the competition our Facebook likes increased by 8.5% to 6711 and our newsletter subscriptions by 74% to 1495.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics