From 24th February to 2nd March the BID team ran a Mother’s Day competition on Facebook. The winner was Gemma Beasor whose prizes from BoConcept, Barber Brown, Tesco Metro, Pure Gym, Boots, Lush, Skechers and Specsavers were worth a total of £450. The competition was really successful reaching 2,105 organically and 14,201 via Facebook’s “boosting”; it achieved more than 14% engagement, which is incredible. Gemma, who planned to share the prize with her mum, is pictured at BoConcept.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics