Our competition to win a hot air balloon flight for two began on 26th July and closed at 2pm on Sunday 14th August, coinciding with the final day of the Bristol International Balloon Fiesta. The Facebook post reached 46,777 people with almost 10% engaging by reacting, commenting, sharing or just clicking on the post or one of its links. To enter, people had to “like” our Facebook page and subscribe to our newsletter. Anyone who already did both was entered automatically. We gained 339 “likes”, taking us to 6034, an increase of 6% over the duration of the competition. One of the key aims of this competition was to build the mailing list for our new eNewsletter, which goes out on the first Monday of each month – we now have 569 subscribers, an increase of 630% compared to the 78 subscribers who received our 4th July edition.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics