In June 2016 the BID team ran a Father’s Day competition on Facebook. The prizes were an Airfix Vulcan XH558 gift set from Antics Models in Fairfax Street plus a special Father’s Day bundle from Marks and Spencer in Broadmead comprising shorts, polo shirt and card; a 50ml James Bond Ocean Royal eau de toilette from The Fragrance Shop, which has branches in both Merchant Street and Galleries Bristol, and a Cook Out six-piece party barbecue set from Robert Dyas, also in The Galleries. The competition post reached 7,485 people (1,119 organically and 6,366 via Facebook’s “boosting”). There were 172 comments, 80 post likes and 90 shares. Overall engagement was just over 14%, which is an excellent result. The winner was Sarah Marriott.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics