In addition to advertising earlier this summer to encourage more group visits this Christmas, our marketing campaign comprised radio advertising with Heart FM, including the chance to win a £2,000 Christmas package; press advertising with Bristol Post, Weekend magazine and Metro; advertorials in Weekend magazine, Bath Life, Bristol Life and Bristol 24/7; and online advertising with bristolpost.co.uk, via bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram. Additionally, Visit Bristol’s popular Christmas leaflet, detailing all of Bristol’s major events, has been repeated this Christmas. The original artwork, created by local artist Sam Pierpoint, is on display in The Arcade along with a window vinyl featuring the Christmas events calendar.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics