In May the BID team promoted a “The Sound of Music” competition on Facebook. The prizes for this competition were a pair of tickets to see The Sound of Music at Bristol Hippodrome on 22nd June and a voucher for £25 to spend on lunch or dinner at La Grotta, donated by the theatre and restaurant respectively. The total value was approximately £100.
The Facebook post reached 37,520 people (20,160 organically and 17,360 due to paid for Facebook promotion). It was clicked on 1,622 times and liked 447 times. It was shared by 513 people. The competition increased the Bristol Shopping Quarter’s Facebook “likes” by just over 7%.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics