In April the BID team promoted a Spring into April competition on Facebook. The prizes for this competition were all donated by Bristol Shopping Quarter retailers and included No.7 beauty products, Clinique consultations and a canvas voucher from Boots; Estee Lauder perfume from The Fragrance Shop; and a cut & blow dry from Regis Hairstylists. The total value was approximately £200.
The competition post reached 16,520 people (4,232 organically and 12,288 via Facebook’s “boosting”) and resulted in around 80 new page likes. The post was shared by 184 people.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics