The BID funded a five-week campaign with Local World, running from 1st November to 5th December. It included adverts in the Bristol Post, Weekend Magazine, Metro, Bath Weekend Magazine, Gloucestershire Citizen, Bath Chronicle, and West Country Life as well as home page takeovers on the Bristol Post’s website and regular Facebook adverts. Additionally, following conversations with retailers, paid advertorials were placed in Bristol 24/7 (and online), Bristol Life, Bath Life, and Bristol Magazine. There was also a feature about the German and local Christmas markets in pull-outs that accompanied the Guardian (7th November) and Mail on Sunday (15th November).
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics