Once again this year, the BID contributed towards the popular leaflet which featured all of Bristol’s major Christmas events. An ad featuring the Christmas markets as well as Christmas activities in St James Arcade was included in the leaflet. There were 101,000 copies in total – 44,000 Distributed by Pear and Take One in and around Bristol in their leaflet stands, 20,000 Inserted into The Bristol Magazine, 10,000 inserted into Bath Life Magazine, and 27,000 inserted into Oxfordshire newspaper magazines (this is due to Oxford having a major rebuild in their main shopping area at the moment). The Bristol Shopping Quarter is being used on Visit Bristol’s print advertising in lifestyle magazines across the south west and into Cardiff.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics