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‘Cheers Drive’ awards launched to recognise and reward excellent customer service – April 2015

Broadmead BID is working with bus operator First West of England to drive up standards of customer service amongst bus drivers by recognising and rewarding those who regularly go the extra mile to help those people from, and those visiting, Bristol Shopping Quarter. The organisations have jointly launched the “Cheers Drive” awards, the title being a direct reference to the informal way many Bristolians thank drivers for a pleasant trip as they get off local buses (ie ‘Cheers Drive’).

Many of Bristol’s 900 bus drivers already deliver a good standard of customer service but First recognises that improvements can always be made. It is considered that by rewarding the positive attributes of those drivers who are already making a difference others will be encouraged to adopt similar behaviours, and standards across the board will rise further. The Cheers Drive campaign will initially run for six months, with residents and visitors encouraged to nominate those drivers who they feel have gone the extra mile to help bus users.


What our retailers say

“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”

Andy Hills, Antics