Please see below for details of the marketing projects we have delivered so far in 2015
Our Snow White competition reached 86,100 people (5,152 organically and 80,922 via Facebook's boosting) and achieved more than six per cent engagement. It was won by Nicole Beebee (pictured) who will be taking her family to see Snow white & the Seven Dwarfs at Bristol Hippodrome on Sunday 3rd January. They will stay overnight at Novotel Bristol Centre, their treat ending with breakfast the following morning. Runner up Maria Brown also received a family ticket to see the pantomime.
In December Broadmead became home to what the German Market operators described as "the world's biggest Christmas tree", which twinkled with over four million LED lights. To celebrate we ran two competitions, one on Facebook, the other, in association with Bristol 24/7, on Instagram. The winners each received a £100 voucher for the shop of their choice within Bristol Shopping Quarter (one chose Debenhams, the other opted for Urban Outfitters) with the Facebook winner also receiving a meal for four at the German Market. The competitions gave us the opportunity to spread the word about the tree across our social media channels.
A four-week campaign with Heart FM, started in the first week of November and includes sponsorship of the breakfast show on weekdays and weekends. The final week, starting 30th November, features a competition for a family of two adults and two children to win a trip to Lapland, departing from Bristol on 11th December and spending three nights/four days in Santa’s Christmas Cabin.
Additionally, the Broadmead BID funded a competition prize of a £250 M&S voucher as part of a Visit Bristol prize promotion happening on Capital FM in South Wales taking place week commencing 11th November.
The German Christmas Market opened on Friday 6th November and runs until Tuesday 22nd December. It will be joined by a local Christmas market outside M&S from 4th to 23rd December. Early feedback from shoppers has been good.
Our Star Wars competition reached 18772 people (3630 organically and 15142 via Facebook's boosting) and achieved seven per cent engagement. The winner was Craig Allan who was delighted to receive a Revell pre-decorated snap kit of the Millennium Falcon as well as a pair of Odeon tickets so that he can see the film when it's released on 17th December.
On Friday 6th November Santa’s arrival in The Galleries heralded the start of an evening of free entertainment joint-funded by the Broadmead BID that culminated in a performance by Cirque Bijou in Cabot Circus where Bristol Hippodrome pantomime stars Warwick Davis and Andy Ford led the countdown to the Christmas lights switch-on.
The BID funded a five-week campaign with Local World, running from 1st November to 5th December. It included adverts in the Bristol Post, Weekend Magazine, Metro, Bath Weekend Magazine, Gloucestershire Citizen, Bath Chronicle, and West Country Life as well as home page takeovers on the Bristol Post’s website and regular Facebook adverts. Additionally, following conversations with retailers, paid advertorials were placed in Bristol 24/7 (and online), Bristol Life, Bath Life, and Bristol Magazine. There was also a feature about the German and local Christmas markets in pull-outs that accompanied the Guardian (7th November) and Mail on Sunday (15th November).
Once again this year, the BID contributed towards the popular leaflet which featured all of Bristol’s major Christmas events. An ad featuring the Christmas markets as well as Christmas activities in St James Arcade was included in the leaflet. There were 101,000 copies in total - 44,000 Distributed by Pear and Take One in and around Bristol in their leaflet stands, 20,000 Inserted into The Bristol Magazine, 10,000 inserted into Bath Life Magazine, and 27,000 inserted into Oxfordshire newspaper magazines (this is due to Oxford having a major rebuild in their main shopping area at the moment). The Bristol Shopping Quarter is being used on Visit Bristol’s print advertising in lifestyle magazines across the south west and into Cardiff.
Our Autumn Style Boost Competition reached 20708 people (7137 organically, 13571 via Facebook's boosting) and achieved 14% engagement. The first winner, announced 2nd October, did not claim her prize so on 30th October we selected a second winner, Sarah Rolling. Her prize was up to £200 to spend on a coat, boots and a bag at M&S in Broadmead, plus a goody bag worth £100 from Consol in The Horsefair.
The bins in Broadmead were repainted by Darren from Ashton Painting during the week commencing Monday 28th September.
Inspired to Bake competition – August 2015
Our August Facebook competition 'Inspired to Bake’ was won by Vicki Carr. We were delighted to meet Vicki when she called into our offices to pick up her prize, a fantastic selection of books and cookware from Inspired Cookware (Vicki is pictured with Flick from Inspired). The competition post reached 15.6k people (3,218 organically and 12,385 via Facebook’s boosting) and had a high level of engagement, with entrants posting photos of their bakes as well as recipes and tips. It was also promoted on the Bristol Shopping Quarter website as well as Twitter and Instagram.
Broadmead BID teamed up with Heart FM on five Saturdays during the summer holiday period to keep children entertained with free activities including a mini zoo, storytelling and arts & crafts sessions. The campaign was supported with five weeks of advertising on Heart FM. The BID also sponsored the station’s weekend breakfast show over the summer to promote our involvement in the Shaun in The City trail.
The BID’s summer advertising campaign with The Bristol Post ran for five weeks throughout the school holidays and included brightly coloured banner, half-page and full-page adverts in the daily paper and Weekend magazine plus an editorial feature that garnered a lot of engagement on social media. Ads also appeared in Metro, The Observer, Western Daily Press and in regional papers including The Mercury.
Our July Facebook competition 'Summer Style Treat’ was won by Natasha Barnes who chose to give the prizes to her sister Amy Overbury (pictured). We were delighted to meet Amy when she called into our offices to pick up vouchers for a dress or outfit worth up to £75 from Lady K Loves; designer sunglasses from Specsavers; and a manicure & hand massage from Manicure Express. The competition post reached 15.7k people (5,550 organically and 10,100 via Facebook’s boosting); it was also promoted on the Bristol Shopping Quarter website as well as Twitter and Instagram.
The competition linked to our four-month long #BristolGumdrop campaign has been won by Michelle Dixon. Michelle collected a gumdrop from Runners Need/Cycle Surgery, one of the 10 Broadmead shops who supported the campaign by handing them out, and used it to deposit her used chewing gum in one of four special bins placed around The Podium. The winning gumdrop was drawn on Saturday 25th July by Nick, a member of the street cleansing team, who have all been very pleased to see a reduction in the amount of gum needing to be removed. Michelle hopes to buy a house later this year and has chosen to have £500 vouchers from Debenhams as she will need furniture and homeware. The campaign, which aimed to reduce gum litter while giving gum a second life as wellies, frisbees, guitar picks, Americano mugs etc, was organised by the Broadmead BID team in association with Gumdrop Ltd and Litterarti.
Hanging baskets were installed during the week commencing 8th June on shopfronts around the BID area. They will be maintained, courtesy of the BID, and should last until the beginning of October. It’s good to be able to brighten up Bristol Shopping Quarter for all who work and shop here.
In June the BID team promoted an Ultimate Fathers’ Day Gift competition on Facebook. The prizes for this competition were all donated by Bristol Shopping Quarter retailers and included a UDI U818A-1 Drone Camera Quad from Antics Models in Fairfax Street; a luxury liquorice hamper from Times Past Sweets in St James Arcade; a luxury hot towel shave at Chop Hair & Beauty: and a beer drinking horn from Joy in Penn Street. The total value was approximately £160.
The competition post reached 8,256 people (1,369 organically and 6,887 via Facebook’s “boosting”). The post was shared by 54 people.
Representatives from Marks and Spencer, The Change Group, Poundland, London Camera Exchange, Dr Martens, Everything Hair and Lady K Loves have achieved the World Host Principles of Customer Service qualification having attended a one day training course funded by Broadmead BID and delivered by Weston College on behalf of People 1st. The course aims to train front-line staff to deliver a great customer experience that will leave customers raring to return. A second course will take place on Tuesday 16th June.
In May the BID team promoted a “The Sound of Music” competition on Facebook. The prizes for this competition were a pair of tickets to see The Sound of Music at Bristol Hippodrome on 22nd June and a voucher for £25 to spend on lunch or dinner at La Grotta, donated by the theatre and restaurant respectively. The total value was approximately £100.
The Facebook post reached 37,520 people (20,160 organically and 17,360 due to paid for Facebook promotion). It was clicked on 1,622 times and liked 447 times. It was shared by 513 people. The competition increased the Bristol Shopping Quarter's Facebook "likes" by just over 7%.
In April the BID team promoted a Spring into April competition on Facebook. The prizes for this competition were all donated by Bristol Shopping Quarter retailers and included No.7 beauty products, Clinique consultations and a canvas voucher from Boots; Estee Lauder perfume from The Fragrance Shop; and a cut & blow dry from Regis Hairstylists. The total value was approximately £200.
The competition post reached 16,520 people (4,232 organically and 12,288 via Facebook’s “boosting”) and resulted in around 80 new page likes. The post was shared by 184 people.
Broadmead BID is working with bus operator First West of England to drive up standards of customer service amongst bus drivers by recognising and rewarding those who regularly go the extra mile to help those people from, and those visiting, Bristol Shopping Quarter. The organisations have jointly launched the “Cheers Drive” awards, the title being a direct reference to the informal way many Bristolians thank drivers for a pleasant trip as they get off local buses (ie ‘Cheers Drive’).
Many of Bristol’s 900 bus drivers already deliver a good standard of customer service but First recognises that improvements can always be made. It is considered that by rewarding the positive attributes of those drivers who are already making a difference others will be encouraged to adopt similar behaviours, and standards across the board will rise further. The Cheers Drive campaign will initially run for six months, with residents and visitors encouraged to nominate those drivers who they feel have gone the extra mile to help bus users.
The #bristolgumdrop campaign was launched in association with Gumdrop Ltd and Bristol-based arts collective Litterarti on Thursday 9th April with a day of activities and street entertainment at the Podium. The campaign is designed to educate and inspire the people of Bristol to dispose of their gum responsibly through recycling. It will run until the end of July with three similar events scheduled for 9th May, 20th June and 25th July (all Saturday). We are promoting the campaign through our website and social media activity. For further information see http://www.bristolshoppingquarter.co.uk/offers-and-whats-on/whats-on/2015/4/8/bin-your-gum-a3360
The blue balls in Broadmead were repainted by Ashton Painting during the week commencing Monday 13th April with any missing mosaic tiles replaced at the same time.
On Saturday 28th March, Elsa and Olaf from Frozen Fever were outside Marks & Spencer and on Good Friday 3rd April, the Easter Bunny was there. The Bristol Post hosted craft activities, face painting and AR trails on both occasions. The Heart Angels were in Bristol Shopping Quarter on Saturday 4th and 11th April entertaining children with face-painting and giant games; and giving away prizes in a Golden Egg Competition, including vouchers for many retailers in Broadmead and The Galleries. They set up a mini farm, complete with unicorn, outside M&S the first week, and a mini zoo, with chinchillas and meerkats, outside HMV the second. This BID-funded activity was supported by a three week radio advertising campaign on Heart FM as well as ads in The Post and our own social media activity.
For the fourth year running children were invited to take part in a search for decorated animals – this time 30 lions! - which took up temporary residence in shop windows within Broadmead and The Galleries from Saturday 28th March until Saturday 11thApril. The lions were decorated by children from local primary schools and maps showing the location of the lions were available from The John Wesley Chapel (opposite Boots) and from Specsavers on Merchant Street. On Saturday 28th March, Thursday 2nd, Saturday 4th and 11th April, children who had completed the hunt could attend free craft workshops in The John Wesley Chapel where they also received free chocolate; on the 4th there was also a screening of The Lion, The Witch, and The Wardrobe, which provided a theme for the trail.
The outdoor store directories located near Pret A Manger, Barclays Bank, BHS and Starbucks to show customers the range of shops we have in Bristol Shopping Quarter have recently been updated by the Broadmead BID team. The directories show all Broadmead stores as well as signposting The Galleries and Cabot Circus.
In March the BID team promoted a Mother’s Day competition on Facebook. The prizes for this competition were all donated by Bristol Shopping Quarter retailers and included a personal styling session and free outfit from Taking Shape, flowers from The Flowerman, a gift set from Lush and a bag from Hotter Shoes. The total value was £200.
The competition post reached 21,560 people (8,584 organically and 12,976 via Facebook’s “boosting”) and resulted in more than 100 new page likes. The post was shared by 243 people.
The BID was delighted to fund a series of radio ads with Heart FM for The Galleries’ Skate and Shop event, which took place during February half term. A 126 square metre roller skating rink was installed on the ground floor of The Galleries, with the aim of injecting some retro fun into Bristol’s shopping experience. With free skating, as well as free skate hire and safety equipment, the event proved popular with families in Bristol looking for fun activities to keep the kids entertained during the school holidays. Shoppers were able to take part in a free 30 minute skating session each day, with the rink open from 10am to 5pm.
In February the BID team ran a Valentine’s Day competition on Facebook. This included three great prizes – chocolates from Thorntons, red roses from The Flowerman, and a bottle of champagne. The competition was really successful reaching 24,544 organically and 15,024 via Facebook’s “boosting” and resulting in 298 new page likes.
We have worked in partnership with Co-Lab on Merchant St to produce a map which shows the location of all of the independent stores in Bristol Shopping Quarter. Many thanks to Co-Lab who produced this beautifully illustrated map. Bristol Mayor, George Ferguson, will be launching the guide for us on 18th February.
We killed two birds with one stone when we commissioned a new window vinyl for the former Optical Express unit on Merchant St. Not only has this improved the appearance of this vacant unit but it shows our support for Bristol Green Capital, the ‘Close The Door’ campaign and also for our great collection of independent retailers.