BID funds paid for a 6 week campaign with Heart FM during May and June. During 4 weekends, the Heart team gave away 6,000 Bristol Shopping Quarter branded shopping bags. Customers were encouraged to upload photographs of themselves with their shopping bags for a chance to win £1,000. This event was promoted on air throughout the region.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics