Bristol’s Broadmead BID (Business Improvement District) will reach the end of its third five-year term in October 2018 and will be asking businesses to vote for a new BID in September.
The Broadmead shopping area has been a Business Improvement District (BID) area since 2005. The third, and current, BID focuses primarily on marketing Bristol Shopping Quarter but also on providing an enhanced level of cleansing and maintenance.
The first BID unlocked the resources to transform paving, street scene, street furniture, lighting and signage in the Broadmead area. The subsequent two BIDs have enabled the BID team to deliver marketing campaigns to maximise the appeal and advantages of shopping at the heart of Bristol.
BID funds have contributed to many projects including Christmas lights, summer holiday activities and the hugely popular annual Easter trail. Regional marketing campaigns have successfully showcased the area as a popular shopping destination and the BID team has provided training courses and mystery shopping programmes in an effort to improve customer service.
The BID is shaped in response to the current tough trading environment and the impact of internet shopping on city centre retailing, aiming to re-invigorate the town centre by improving the trading environment and supporting local businesses to become more successful. It has been well received by businesses over its three terms and has played a significant part in Broadmead’s current success alongside its neighbours, The Galleries and Cabot Circus.
The BID team is currently consulting with levy payers to find out what they would like to see the BID achieve over the next five years should it be re-elected. Many retailers have taken the time to complete surveys and we have hosted some focus groups. We continue to visit individual businesses to talk all things BID. The feedback generated so far has helped BID Manager Jo Hawkins and the BID Management Group develop a prospectus for the period 2013-2018, with the business plan to follow soon.
Jo says: “Five years is a long time in the world of high street retailing. The current environment is challenging and we need to ensure that we understand what businesses would like the BID to deliver if it is to continue after October 2018. Our consultation period is an opportunity for levy payers to input into a business plan for the next five year period.”
If you would like to discuss any aspect of our BID, then please get in touch with the Broadmead BID team on (0117) 925 7053.
“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”
Andy Hills, Antics