Why should you become a Bristol Pound member?
Guest blog from Emma Ryan – Bristol Pound Marketing Manager
The best thing about shopping in Bristol is that there really is something for everyone, the choices on offer are unique and various helped in a large part by the city’s wealth of independent businesses. At Bristol Pound we want to celebrate these independents that help to keep our high street thriving.
What is it?
Bristol Pound is Bristol’s very own local currency. It keeps our money circulating locally, from customer to business and from business to business. This is great for our city as it minimises the money that leaks out to credit card companies, outside suppliers, and big banks. Wealth is maintained in our city, building and enriching our local economy. It is estimated that 80p in every Bristol Pound spent stays in the local economy, compared to only 20p in every £1 sterling spent.
Customers can pay using cash or using our app (which accounts for over 80% of transactions). Businesses can receive payments and make payments using their Bristol Pound account. This is accessible using a tablet, smart phone or computer. Businesses can pay wholesalers as well as services such as cleaning, logistics, marketing and technical support in Bristol Pounds as well as business rates, council tax and BID payments. If you need a service and would like to spend Bristol Pounds we can help find the perfect fit for you.
What do I get out of it?
We want to celebrate your business! We mention every new business in our newsletter which goes out to over 2k consumers who are interested in shopping locally. We will also feature you in our app, our printed directory and online directory. We will showcase your business on our social media pages which have 23k followers. We can write blogs on your business story, promote any upcoming events and shout about any promotions, just let us know!
We also offer extensive networking opportunities. We host monthly business breakfasts where you can meet other Bristol Pound business members. You will be able to discover new partners, suppliers and trusted collaborators via our vibrant community. We encourage skill-sharing and who better to learn from then other independent businesses who may have experience facing similar challenges to you.
We also offer numerous discounts such as 10% off your VisitBristol.co.uk listing. Visit Bristol is the website tourists use to discover our city and it really is amazing coverage to have your business listed on there. They can also advertise your events and special offers on their website and to their 150k social media followers. As well as this we have managed to secure discounts with Better Business Bristol and the Federation of Small Businesses exclusively for Bristol Pound members. On top of all of this, you will benefit from zero transaction fees on app payments under £B5 making us cheaper than many standard card payments.
Will I have the time?
We understand that independent business owners are very busy but setting up a Bristol Pound account shouldn’t be time consuming and we are more than happy to help support you with this. You will just need to create a Bristol Pound account (this is held by the Bristol Credit Union) which involves just a few quick questions if you are a sole trader. If you run a limited company than there are a few forms to fill out, but this shouldn’t take longer than 30mins. Once you have an account you can accept in-app payments from customers. Our Membership Manager Ian will schedule in a meeting with any new business members to make sure everything is clear in relation to payments, but we believe our system to be user friendly, so we don’t envisage you would have any problems with this.
What do our members say?
Our business members enjoy being part of our business network, here is some of their feedback:
Fiona, Store Manager of Better Food Whiteladies Road said, “We were on board with Bristol Pound from the offset. We feel it’s important to demonstrate boldly and proudly to our communities that we are committed to local retailers, suppliers and services. Accepting Bristol Pounds is a badge of honour, a sign that says, ‘we’re in!’”
John from Little Victories said, “It’s been good for our business in many ways. We benefit from a committed set of locals who like to spend often in Bristol Pound. These are customers we’ve gained initially because we accept Bristol Pound, who have then become regulars, usually visiting weekly using the app. We’ve also had a lot of great cross promotion from the Bristol Pound team on social media and in the directory.”
We hope you will consider becoming a Bristol Pound member. If you would like more information, please contact us on firstname.lastname@example.org.