Responding to strong retailer feedback, we confirm the following priorities for the Broadmead BID:
Marketing Bristol Shopping Quarter
Invest in marketing the whole city centre retail experience as one unified offering, combining the BID area seamlessly with Cabot Circus and The Galleries.
Clean, well-maintained streets
There was universal agreement that Broadmead’s streets must match Cabot Circus in terms of presentation. Enhanced street cleaning is a priority for our BID.
Events for all the family
We have listened to our retailers – they call for attractive events that appeal to a family audience, enlivening the streets with fun and entertainment.
Improving the appearance of vacant stores
Dressing the interiors or by applying colourful graphics to the windows.
Maximise social media opportunities
In response to retailers’ demands, we are putting new impetus into social media. We will seek specialist help to further develop our digital marketing plans using the full range of current channels to attract and retain more customers.
We will develop key performance indicators to evaluate the success of our marketing promotions and events strategy. We will present a detailed annual report each November.
The BID will work with the police and our retailers to continue to drive down crime. We must build on our recent success.
Many of our retailers supported us experimenting with smartly branded individuals who will play a key role in guiding shoppers and supporting promotions.
“As a Broadmead anchor retailer, M&S is very supportive of the BID process and its impact. The BID is driven by retailers for retailers, and has greatly improved the look and feel of the shopping area.”
Rob Bailey, Marks & Spencer