John Hirst

John Hirst
Chief Executive, Destination Bristol

One of the architects for the transformation of Bristol City Centre. John has been a pioneer in designing innovative and effective BIDs. He became Chief Executive of Destination Bristol in 2012 and is focused on a large number tourism initiatives for Bristol. A key part of his role is improving the overall management of the city centre and improving the quality of the visitor experience.

What our retailers say

“As manager of an independent retailer on the edge of the BID area, I really appreciate the work the BID team does to help promote all its businesses, especially events like the annual Easter trail that encourage shoppers to explore the whole area.”

Andy Hills, Antics