The team behind the BID

The BID is delivered by the experienced Broadmead management team, which has been instrumental in delivering the transformation of Bristol’s city centre retail area.

John Hirst

John Hirst
Chief Executive, Destination Bristol

John Hirst was a key player in the massive project to regenerate the Broadmead shopping area. Passionate about the retail area, John has ensured that every aspect of Broadmead has been reviewed, evaluated and improved. A hallmark of his approach has been brokering partnerships with retailers, property owners and the civic authorities. He has been a pioneer in designing transformative BIDs.

Mark Walker

Mark Walker, Specsavers

Mark Walker is the Chair of the Broadmead BID management group.  Mark's many years as a retailer and his previous involvement with the BID means that he is very well placed to provide valuable input and guidance on the direction of the BID. Mark is keen to hear from retailers regarding the BID, so please feel free to contact him at

Jo Hawkins

Jo Hawkins
Broadmead BID manager

A vital member of the team responsible for delivering all three of the BIDs, Jo is respected by retailers for creative promotions, effective management of the cleansing and maintenance teams and excellent communications. Her commitment to quality and attention to detail was recognised with a ‘merit’ grade when she completed the British BID Academy in 2015.

Mike Ayres

Mike Ayres
Project Manager, Bristol City Council

A Bristol City Council employee, Mike Ayres has in-depth experience of public private sector partnerships and city centre management. He has managed the legal and administrative aspects of establishing and renewing the Broadmead BIDs.

 Sophie 220x148

Sophie McLaughlin
Project Support, Broadmead BID Team

Additional support for all aspects of delivering the BID is provided by Sophie. She is dedicated to helping manage the intensive work programmes funded by the Broadmead BIDs.

viv for broadmead bid website

Viv Kennedy

Marketing Assistant, Broadmead BID team

Viv provides marketing support to the BID team and has particular responsibility for the Bristol Shopping Quarter website and social media accounts, engaging with retailers and helping them to promote offers and events.