The team behind the BID

The BID is delivered by the experienced Broadmead management team, which has been instrumental in delivering the transformation of Bristol’s city centre retail area.

John Hirst

John Hirst
Chief Executive, Destination Bristol

One of the architects for the transformation of Bristol City Centre. John has been a pioneer in designing innovative and effective BIDs. He became Chief Executive of Destination Bristol in 2012 and is focused on a large number tourism initiatives for Bristol. A key part of his role is improving the overall management of the city centre and improving the quality of the visitor experience.

Mark Walker

Mark Walker, Specsavers

Mark Walker is the Chair of the Broadmead BID management group.  Mark's many years as a retailer and his previous involvement with the BID means that he is very well placed to provide valuable input and guidance on the direction of the BID. Mark is keen to hear from retailers regarding the BID, so please feel free to contact him at

Steve Bluff

Broadmead BID manager

Steve Bluff will join the Broadmead BID as its manager in January 2019, replacing Jo Hawkins, and is looking forward to working with all BID levy payers.

Steve has had strong links to the retail scene in Bristol over many years. Following a relocation from London in the mid 1990’s with House of Fraser, he originally managed the Dingles department store in Clifton and then, in between several head office roles, took up the role of General Manager for the relocated House of Fraser store in Broadmead.

During this time he was an active member of the Broadmead Board supporting the plans to redevelop the city centre shopping experience and then ultimately as part of his Regional Director role was responsible for the operations and performance of the Cabot Circus store from its launch in 2008.

More recently Steve has held senior leadership roles with Crabtree and Evelyn, Event Network, a visitor attraction retail specialist and Nuffield Health. Since 2017 Steve has been a business coach and consultant and has been involved in delivering training workshops within the city and supporting local retailers and businesses to improve sales and operations.


Sophie McLaughlin
Project Support, Broadmead BID Team

Additional support for all aspects of delivering the BID is provided by Sophie. She is dedicated to helping manage the intensive work programmes funded by the Broadmead BIDs.

Viv Kennedy

Digital Marketing Executive, Broadmead BID team

Viv provides digital marketing support to the BID team and has particular responsibility for the Bristol Shopping Quarter website and social media accounts, engaging with retailers and helping them to promote offers and events.